Ad Campaigns Built for Ecommerce Brands, Launched in Minutes
Every dollar of ad spend needs to earn its way back through ROAS. Tofu Ads Agent builds Google Shopping and Search campaigns straight from your product feed, splitting new-customer prospecting from repeat-buyer retargeting so you know exactly what is driving growth.
Tofu Ads Agent builds and launches paid campaigns for ecommerce and DTC brands across Google Shopping and Search, with Meta prospecting and catalog retargeting coming soon. It ingests your product feed to build Performance Max and standard Shopping campaigns organized by category and margin, alongside Search campaigns for branded, non-branded, and competitor terms. The agent separates new-customer acquisition campaigns from repeat-purchase retargeting so CAC and ROAS are never blended together. It manages bids toward a target ROAS, keeps feed-based product groups current as inventory changes, and builds negative keyword lists to cut spend on browsers who never convert.
Why Ecommerce & DTC Brands advertising is different
Ecommerce paid media lives and dies on ROAS, and Tofu Ads Agent is built to protect it at every level of the funnel.
- Feed-driven Shopping Builds and organizes Shopping campaigns directly from your product feed, grouped by category, margin, and bestseller status.
- New customer vs repeat, split cleanly Separates prospecting spend aimed at new-customer CAC from retargeting spend aimed at repeat purchases and cart recovery.
- ROAS-managed bidding Sets and adjusts bids toward a target ROAS so budget shifts automatically toward the products and campaigns actually paying back.
- Meta on the way Prospecting and catalog-based retargeting on Meta are coming soon to extend the same feed and audience logic beyond Google.
What Tofu Ads Agent builds for Ecommerce & DTC Brands
Audiences and targeting
Builds new-customer prospecting audiences from lookalikes of past purchasers, plus retargeting audiences for cart abandoners, product-page visitors, and past customers due for repeat purchase.
Creative
Generates Shopping ad titles and descriptions optimized from your product feed data, plus Search ad copy for branded, category, and competitor terms.
Campaign structure
Splits Performance Max and Shopping campaigns by product category and margin, and separates prospecting from retargeting so ROAS reporting stays clean at every level.
Keywords and negatives
Targets branded terms, category terms like '[category] online', and competitor comparison searches, while excluding job-seeker, wholesale, and return-policy searches that never convert to a sale.
Example keywords it builds
buy [category] online
[brand] discount code
best [category] brand
[category] free shipping
[brand] vs [competitor]
[category] near me
Example audiences & targeting
Frequently asked questions
Which platforms work best for ecommerce ads?
Google Shopping and Search are live today and do most of the heavy lifting, since shoppers are already searching by product and comparing prices. Meta prospecting and catalog-based retargeting are coming soon and will extend the same product feed into scroll-stopping visual placements for both new-customer reach and repeat-purchase reminders.
How does the agent use my product feed?
It ingests your feed to build and continuously update Shopping campaigns, organizing products by category, margin, and performance so budget flows toward the SKUs actually generating ROAS, without you manually rebuilding product groups.
Does the agent separate new customers from repeat buyers?
Yes. Prospecting campaigns aimed at new-customer acquisition run separately from retargeting campaigns aimed at cart abandoners and past purchasers, so you can see true new-customer CAC alongside retargeting ROAS instead of one blended number.
What ROAS should an ecommerce brand expect?
It depends heavily on margin and average order value, but the agent sets and adjusts bidding toward whatever target ROAS you set, shifting spend toward the campaigns, categories, and audiences that clear that bar.
Is Meta available for ecommerce brands yet?
Not yet. Meta prospecting and catalog retargeting are coming soon, and will plug into the same product feed so dynamic ads and lookalike audiences carry over without rebuilding anything from scratch.
Turn your product feed into full-funnel Google campaigns
Tofu Ads Agent builds the Shopping, Search, and retargeting structure your ecommerce brand needs to grow ROAS. Early access is rolling out now.
Get early access