Ad Campaigns Built for Occupational and Speech Therapy Practices
Tofu Ads Agent builds and launches campaigns that reach parents seeking developmental evaluations and adult patients recovering from stroke or injury, so your practice fills evaluation slots instead of growing a waitlist.
Tofu Ads Agent builds and launches complete evaluation-booking campaigns for occupational and speech therapy practices. It creates Google Search campaigns for terms like 'speech therapy evaluation near me' and 'occupational therapy for autism,' writes empathetic ad copy for both pediatric and adult patient journeys, and wires the full setup including keywords, budgets, bids, locations, and schedules. Meta campaigns for parent-focused awareness are coming soon.
Why Occupational / Speech Therapy advertising is different
This category serves two very different families of patients: worried parents navigating a first developmental concern, and adults rebuilding function after a stroke or injury. Tofu Ads Agent writes for both.
- Pediatric evaluation capture Google Search campaigns target parents searching for autism, speech delay, and developmental evaluations at the moment a pediatrician recommends therapy.
- Adult recovery targeting Separate campaigns reach adult patients and caregivers searching for post-stroke or post-injury occupational and speech therapy.
- Waitlist-aware messaging Ad copy can highlight current evaluation availability, helping practices with long waitlists still capture and nurture new inquiries.
- Empathetic, judgment-free copy Creative is written with the sensitivity these searches require, avoiding clinical jargon and leading with reassurance.
What Tofu Ads Agent builds for Occupational / Speech Therapy
Audiences
Parents of young children searching for developmental evaluations, adult stroke and injury patients and their caregivers, and referral sources like pediatricians matched from your CRM.
Creative
Multiple ad variations split by pediatric and adult journeys, covering evaluations, autism and developmental support, and post-stroke recovery therapy.
Campaign structure
Full Google Search and LinkedIn setup: campaigns, ad groups, budgets, bids, locations, and schedules aligned to evaluation and intake capacity.
Keywords/negatives
High-intent terms like 'pediatric speech therapist near me' and 'occupational therapy for stroke recovery,' with negatives filtering out school and career training searches.
Example keywords it builds
speech therapist near me
occupational therapy for autism [city]
pediatric speech evaluation [city]
post stroke occupational therapy near me
developmental delay therapy [city]
speech therapy waitlist near me
Example audiences & targeting
Frequently asked questions
Which platforms work best for therapy practice marketing?
Google Search is the workhorse since parents and caregivers actively search for evaluations and specific conditions. LinkedIn can help reach referring pediatricians and physicians. Meta is coming soon for broader parent-focused awareness.
How does this handle sensitive topics like autism or stroke recovery?
Ad copy is written with empathy and without clinical labeling of individuals, focusing on services offered and outcomes rather than diagnosing or targeting anyone based on a health condition.
Is this compliant with healthcare advertising rules?
Targeting relies on location, demographics like parents of young children, and search intent only, never protected health information, in line with Google and Meta healthcare advertiser policies.
Can it work if we already have a long waitlist?
Yes. Tofu Ads Agent can adjust messaging to set expectations on wait times while still capturing and nurturing inquiries, so your pipeline stays full as capacity opens up.
Can it reach both pediatric and adult patients at once?
Yes. The agent builds separate campaigns and creative tracks for pediatric developmental therapy and adult rehabilitation, so messaging stays relevant to each audience.
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