Win more retainer clients without an agency of your own.
PR firms sell trust, media relationships, and results that are hard to fake, and every new retainer client is worth pursuing seriously. Tofu Ads Agent builds decision-maker audiences, writes placement-driven creative, and launches campaigns across LinkedIn and Google, so your new-business pipeline doesn't depend on referrals alone.
Tofu Ads Agent builds and launches complete new-business campaigns for PR firms across LinkedIn and Google Search. It builds audiences by industry, company size, and job title (marketing, communications, founder), writes creative built around media placements and coverage results, and wires the full campaign structure, ad sets, budgets, bids, keywords, and negatives, so a firm can win retainer clients without hiring its own media buyer.
Why Public Relations (PR) Firms advertising is different
PR firms are in the business of building other companies' credibility, yet often run their own new business on referrals and word of mouth. Here is what a campaign for a PR firm needs to account for.
- Media placements are the proof. Logged coverage, top-tier press hits, and quantifiable reach convert better than a generic pitch about storytelling and strategy.
- Retainers make each client valuable. A single new retainer relationship can be worth well into six figures over a year, which justifies precise, sustained new-business spend.
- Buyers are specific titles. Marketing leaders, communications heads, and founders make this decision, so targeting narrows to those roles rather than a broad business audience.
- The real conversion is a discovery call. Creative and landing pages are built to drive toward a scoping conversation, not a generic contact form that goes unanswered.
What Tofu Ads Agent builds for Public Relations (PR) Firms
Audiences
Targeting by industry vertical, company size, and job title (marketing, communications, founder, CEO), plus lookalikes built from your best current retainer clients.
Creative
Ad variations built around logged media placements, coverage highlights, and client results, tested against each other to see which proof points convert best.
Campaign structure
LinkedIn and Google Search structured to drive discovery calls, with retargeting for site and case-study visitors who don't convert on the first visit.
Keywords / negatives
Service-line and 'PR agency for [industry]' keywords, paired with negatives that filter out job seekers, students, and DIY press-release tool searches.
Example keywords it builds
pr agency for [industry]
best pr firm for startups
media relations agency near me
hire a pr agency
[industry] public relations firm
pr agency vs in-house communications
Example audiences & targeting
Frequently asked questions
Which ad platforms work best for PR firms?
LinkedIn and Google Search cover both sides of the funnel. LinkedIn reaches marketing and communications titles by industry and company size; Google Search catches companies actively searching for a firm. Both are live in Tofu Ads Agent, with Meta coming soon.
Can it use our media placements and coverage results in ads?
Yes. Creative variations can be built around specific placements, publication logos, and measurable coverage results to build credibility fast.
We specialize in one industry. Can it target just that niche?
Yes. Audiences can be narrowed to a specific vertical, company size range, and relevant job titles so spend goes only toward your ideal client profile.
How does the agent help win retainer clients specifically?
Campaigns and landing pages are built around booking a discovery or scoping call, which is how most PR retainer relationships actually start.
How fast can a new-business campaign go live?
Describe your services and target client profile, and the agent assembles a launch-ready campaign in minutes to review and push live.
Fill your retainer pipeline
Describe your services and ideal client, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get early access