Ad Campaigns Built for Real Estate Agents, Launched in Minutes
A single listing can be worth tens of thousands in commission, so the agent who shows up first wins the client. Tofu Ads Agent builds buyer-intent and seller/home valuation campaigns that farm your local market around the clock.
Tofu Ads Agent builds and launches paid campaigns for real estate agents and brokers across Google Search and LinkedIn, with Meta coming soon. It structures separate campaigns for buyer leads (home search, new listings, mortgage pre-approval) versus seller leads (home valuation, 'what's my home worth,' listing appointments), each mapped to neighborhood-level targeting. The agent writes ad copy for both sides of the transaction, groups keywords by property type and price band, and builds negative keyword lists to filter renters and out-of-market browsers. It manages bids so high-commission searches, like luxury listings and move-up buyers, get priority budget.
Why Real Estate advertising is different
Real estate is won on speed and local presence. Tofu Ads Agent is built to farm your market and capture leads the moment they start looking.
- Dual-funnel ready Runs buyer and seller campaigns side by side so you never neglect one side of the transaction for the other.
- Commission aware Prioritizes budget toward higher price-band searches and luxury listings where commission value is greatest.
- Hyperlocal farming Targets by neighborhood, school district, and zip so your ads show up exactly where you list and sell.
- Always improving Tests new headlines, listing photos, and calls-to-action weekly and shifts spend toward what drives booked appointments.
What Tofu Ads Agent builds for Real Estate
Audiences and targeting
Builds neighborhood and zip-level targeting around your farm areas, layers in homeowner tenure and likely-to-sell signals, and separates renters from in-market buyers.
Creative
Writes ad copy and extensions for new listings, open houses, home valuation offers, and buyer consultations, each matched to the right landing page.
Campaign structure
Splits buyer-lead campaigns from seller-lead and home valuation campaigns so budget and bidding logic never get mixed together.
Keywords and negatives
Builds keyword groups around 'homes for sale [city],' 'what's my home worth,' and 'realtor near me,' while excluding rental searches, job seekers, and out-of-area browsers.
Example keywords it builds
homes for sale [city]
what's my home worth [city]
realtor near me
best real estate agent [city]
new listings [city]
sell my house fast [city]
Example audiences & targeting
Frequently asked questions
Which platforms work best for real estate agent ads?
Google Search wins the moment someone searches a specific address, neighborhood, or 'homes for sale near me.' LinkedIn works well for relocation and executive buyer/seller leads. Meta is coming soon and will be strong for listing photos, open house promotion, and retargeting past valuation requests.
Can Tofu Ads Agent target specific neighborhoods or farm areas?
Yes. The agent builds targeting down to the zip code and neighborhood level so your ads run exactly where you farm, without wasting spend on areas outside your listing footprint.
How does the agent handle buyer leads differently from seller leads?
Buyer searches like 'homes for sale [city]' route to a listings-focused campaign, while seller searches like 'what's my home worth' route to a valuation-focused campaign with its own landing page and follow-up sequence.
What does a lead need to be worth to make this profitable?
Given typical commission values, most agents see strong returns as long as even a small percentage of leads convert to a closed transaction, since a single closing can cover months of ad spend.
Will the agent write the ad copy itself?
Yes. It writes multiple ad variations for both buyer and seller campaigns, tests them automatically, and keeps the versions that generate the most appointment requests and valuation submissions.
Stop losing listings to the agent who showed up first
Tofu Ads Agent builds your buyer and seller campaigns, writes your ads, and keeps your pipeline full of appointments worth chasing. Early access is rolling out now.
Get early access