Free live workshop
Paid media tactics that actually convert.
- Thursday, Nov 12
- 10–11am PT
A 60-minute working session for B2B demand gen and performance marketers.
Save your seat.
Free. We’ll email you the join link.
We’ll use your details to send the join link and the occasional note from Tofu. Privacy policy.
You’re in.
Watch your inbox for a confirmation email and a calendar invite with the Zoom link.
What you’ll take away
Four plays. Built for pipeline, not clicks.
Each one is specific enough to set up the next morning, whether you run LinkedIn, Google, Meta or all three.
-
01Target the accounts that close.
Build audiences from closed-won and open pipeline instead of job-title guesses. Then exclude customers and open opportunities so you stop paying to reach them.
-
02Offers that earn the click.
Why “Book a demo” stalls with cold audiences, and the offers that move accounts toward a real conversation.
-
03Creative testing that finds winners.
How many variants to run, how long to give them, and the signals that tell you to pull an ad before it eats the budget.
-
04Optimize to pipeline, not form fills.
Send CRM stages back to LinkedIn, Google and Meta so bidding chases opportunities instead of the cheapest lead.
The hour
Sixty minutes. No filler.
Light on slides, heavy on real campaign examples. Bring your questions: the last 15 minutes are yours.
- 5 min
Where B2B paid programs leak
The places budget stalls between the click and the pipeline report.
- 15 min
Audiences
Build from CRM data, exclude the right accounts, and size lists so the platforms will actually spend.
- 15 min
Offers and creative
Offers for cold traffic, and a testing cadence that finds winners fast.
- 10 min
Measurement
Feed CRM stages back to the platforms and report cost per opportunity.
- 15 min
Live Q&A
Your accounts, your questions.
All times Pacific.
Who it’s for
For the people who own the number.
In-house marketers at mid-market B2B companies who run paid, or answer for what it produces.
-
Demand gen
You carry a pipeline target and need paid to show up in it, not just in the MQL count.
-
Performance marketers
You live in the ad accounts and want tactics that move cost per opportunity, not just CTR.
-
Digital marketers
You run paid alongside five other channels and need the few setups that matter most.
Can’t make it live? Register anyway and we’ll send you the recording.
FAQ
Good questions.
Is it free?
Yes. Register with your work email and we’ll send the join link.
Will there be a recording?
Yes. Everyone who registers gets the recording after the session, so sign up even if you can’t make it live.
Is this a product demo?
No. It’s a working session on tactics you can use in any ad account, with or without Tofu.
Where does it happen?
On Zoom. The link is in your confirmation email and your calendar invite.
Can I bring my team?
Please do. Have each person register with their own work email so everyone gets the link.
Can I ask about my own account?
Yes. Add your question when you register, or bring it to the live Q&A.
