Ad Campaigns Built for Carpenters, Launched in Minutes
Carpentry spans a $200 trim repair and a $15,000 custom built-in or deck. Tofu Ads Agent builds separate campaigns for small repairs and custom builds so you capture both without one crowding out the other's budget.
Tofu Ads Agent builds and launches paid campaigns for carpentry businesses across Google Search and LinkedIn, with Meta coming soon. It separates small repair and finish work (trim, molding, door and cabinet fixes) from high-ticket custom projects like built-ins, decks, and custom millwork, since these attract very different searchers and budgets. The agent writes ad copy showcasing craftsmanship and past custom work for the higher-ticket audience, while keeping repair messaging fast and price-transparent for smaller jobs. It builds service-area targeting around your shop or crew location and manages negative keyword lists to filter out DIY woodworking and lumber retailer searches.
Why Carpentry advertising is different
Carpentry work ranges from a same-week repair to a months-long custom build, and each needs its own campaign to convert well.
- Repair vs custom build split Runs distinct campaigns for quick trim, molding, and repair jobs versus custom built-ins, decks, and millwork projects.
- Craftsmanship-led creative Leads with photos of custom and finish carpentry work for higher-ticket searches, where quality of past work drives the decision.
- Fast-repair capture Keeps repair campaign messaging quick and price-transparent, since smaller jobs convert on speed and clarity rather than portfolio depth.
- Shop-radius targeting Targets by service radius around your shop or crew base so spend stays where you can realistically schedule and deliver work.
What Tofu Ads Agent builds for Carpentry
Audiences and targeting
Segments homeowners searching for quick trim and repair work from those researching custom built-ins, decks, and millwork, targeted separately by service radius.
Creative
Writes ad copy showcasing custom carpentry and finish work for high-ticket searches, alongside fast, price-transparent messaging for trim and repair jobs.
Campaign structure
Builds repair and custom-build campaigns as distinct structures with their own budgets, bidding strategies, and landing pages.
Keywords and negatives
Targets 'custom built-ins [city]', 'deck builder near me', and 'trim carpenter near me,' while excluding lumber retailers and DIY woodworking tutorial searches.
Example keywords it builds
carpenter near me
custom built-ins [city]
deck builder near me
trim carpentry repair [city]
custom cabinetry near me
finish carpenter cost [city]
Example audiences & targeting
Frequently asked questions
Which platforms work best for carpentry ads?
Google Search captures both quick repair searches and homeowners researching custom builds. LinkedIn can reach architects, designers, and contractors who subcontract finish carpentry. Meta is coming soon for showcasing custom project photos to past quote requesters.
Does the agent separate small jobs from custom builds?
Yes. Repair and finish work like trim and door fixes run in a separate campaign from custom built-ins, decks, and millwork, since the search intent, budget, and decision timeline differ significantly between the two.
Can it target a specific service area?
Yes. The agent sets radius targeting around your shop or crew base so spend stays within areas you can realistically schedule and deliver custom work.
What is a carpentry job typically worth?
Repair and trim work often runs $150 to $600, while custom built-ins, decks, and millwork projects can run $3,000 to $20,000 or more, so the agent balances bidding across both without letting one starve the other.
Does the agent use project photos in the ads?
Yes. For custom and finish carpentry searches, the agent's creative leans on past project photography, since craftsmanship quality is the main thing homeowners are evaluating before they request a quote.
Capture the quick repair and the custom build, both
Tofu Ads Agent builds repair and custom-build campaigns that keep your shop booked. Early access is rolling out now.
Get early access