Ad Campaigns Built for General Contractors, Launched in Minutes
A kitchen remodel or home addition is a five- and six-figure decision, researched for weeks before anyone requests a quote. Tofu Ads Agent builds estimate-focused campaigns for remodels, additions, and new construction that stay with homeowners through the whole decision.
Tofu Ads Agent builds and launches paid campaigns for general contractors across Google Search and LinkedIn, with Meta coming soon. It structures campaigns around project type, splitting kitchen and bath remodels, room additions, and new home construction into separate ad sets, since each attracts a different budget and buying timeline. The agent writes ad copy that leads with portfolio proof and estimate requests rather than urgency, since these are considered, high-ticket purchases, and it builds service-area targeting around your licensed and bonded territory. It also manages keyword and negative lists to filter out DIY renovation and contractor job-seeker searches that never convert into a project.
Why General Contractors advertising is different
General contracting is a considered, high-ticket, portfolio-driven sale, and campaigns need to build trust and nurture a long research window, not chase a fast click.
- Project-type segmentation Separates kitchen and bath remodels from additions and new construction, since each has a different budget range and buying trigger.
- Portfolio-led creative Leads with past-project photos and proof points, since homeowners vetting a contractor for a major renovation weigh trust heavily.
- Long-cycle nurture Paces budget and remarketing across a multi-week research window instead of optimizing only for first-click estimate requests.
- Licensed-area targeting Keeps spend inside your licensed and bonded service territory instead of generating estimate requests you cannot legally fulfill.
What Tofu Ads Agent builds for General Contractors
Audiences and targeting
Targets homeowners in your licensed service area, segmented by likely project type based on home age, value, and renovation search behavior.
Creative
Writes ad copy and portfolio-driven creative for kitchen and bath remodels, room additions, and new construction, each pointed at a matched landing page.
Campaign structure
Splits remodel, addition, and new-construction campaigns into distinct structures with their own budgets and estimate-request forms.
Keywords and negatives
Targets 'kitchen remodel cost [city]', 'home addition contractor near me', and 'general contractor for new construction,' while excluding DIY renovation and contractor hiring searches.
Example keywords it builds
general contractor near me
kitchen remodel cost [city]
home addition contractor near me
whole house renovation cost
new home construction contractor [city]
bathroom remodel contractor near me
Example audiences & targeting
Frequently asked questions
Which platforms work best for general contractor ads?
Google Search captures homeowners actively researching remodel and addition costs and comparing contractors. LinkedIn can reach developers and property owners planning larger new-construction projects. Meta is coming soon for retargeting estimate requesters with portfolio and testimonial content.
Can the agent target a specific service area?
Yes. The agent builds targeting to your licensed and bonded territory, since permitting and code requirements vary by city and county and you can only legally take on work within your coverage area.
How does the agent handle such a long sales cycle?
It paces spend and remarketing across the multi-week research window that remodel and addition buyers go through, keeping estimate requesters warm with portfolio content until they are ready to sign a contract.
What is a general contracting job typically worth?
Kitchen and bath remodels commonly run $20,000 to $75,000, additions can run $50,000 to $200,000, and new construction goes well beyond that, so the agent prioritizes estimate-request quality over raw click volume.
Does the agent use portfolio and project photos in the ads?
Yes. Since trust and past work are major decision factors for a project this size, the agent's creative leans on portfolio proof points and completed-project imagery wherever available.
Turn remodel research into signed contracts
Tofu Ads Agent builds the estimate-focused campaigns that carry homeowners from first search to signed project. Early access is rolling out now.
Get early access