Reach the people who decide what gets used in the classroom.
Edtech decisions run on the school year, public budgets, and committees of educators and administrators. Tofu Ads Agent builds education audiences across district, campus, and corporate learning leaders, writes creative for administrators and instructors, and wires campaigns across LinkedIn and Google.
Tofu Ads Agent builds and launches complete paid campaigns for edtech companies across LinkedIn and Google Search. It targets superintendents, curriculum and technology directors, campus administrators, and corporate L&D leaders by title and organization type, writes creative for both administrators who approve budgets and educators who drive adoption, and wires campaign structure, budgets, bids, keywords, and negatives timed to education buying cycles.
Why Education Tech advertising is different
Education buyers follow calendars and approval processes that look nothing like typical software sales:
- Budgets follow the school year. Many districts and institutions plan spending in spring for the next fiscal year, with purchases timed to land before the new school year starts.
- Administrators approve, educators adopt. A superintendent or provost may sign off, but teachers, faculty, and instructional designers decide whether a product actually gets used.
- Student data privacy is a gate. Schools review how vendors handle student data before purchase, so creative should speak to privacy and security in concrete terms.
- K-12, higher ed, and corporate L&D are separate markets. Each has different titles, procurement rules, and timelines, so campaigns need to be built for each segment you serve.
What Tofu Ads Agent builds for Education Tech
Segment-specific audiences
District leaders and curriculum and technology directors, campus administrators and deans, and corporate L&D and talent leaders, each built separately.
Administrator and educator creative
Variations for budget owners focused on outcomes and implementation, and for educators focused on classroom fit and ease of use.
Budget-cycle campaigns
Flights and budgets planned around planning and purchasing windows, with Google Search capturing evaluations as they happen.
Keywords & negatives
Curriculum, platform, and integration keywords, with negatives that filter out students, parents, homework help, and teaching job searches.
Example keywords it builds
[category] for k-12 districts
learning management system for higher ed
[category] that integrates with [lms]
corporate training platform
[competitor] alternative for schools
student engagement software
Example audiences & targeting
Frequently asked questions
Can it time campaigns to school budget cycles?
Yes. The agent can plan flights and budgets around the planning and purchasing windows you sell into, while keeping Google Search running to capture active evaluations.
Can it reach K-12, higher ed, and corporate L&D separately?
Yes. It builds separate audiences, creative, and campaigns for each segment, since titles, priorities, and timelines differ.
How does it keep students and parents out of search campaigns?
It focuses keywords on institutional and platform terms and adds negatives for homework help, student logins, parent queries, and teaching job searches.
Can it target specific districts or institutions?
Yes. Upload a target list and it builds matched audiences on LinkedIn, layered with the administrator and educator roles you need to reach.
Be ready when education budgets open.
Tell Tofu Ads Agent which districts, campuses, or employers you sell to, and it builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started