Reach the general counsel before the RFP goes out.
Business clients choose outside counsel based on reputation, referrals, and practice expertise, and many relationships start long before a matter exists. Tofu Ads Agent builds in-house legal and executive audiences by practice area and industry, writes creative you can review against your jurisdiction's advertising rules, and wires the full campaign across LinkedIn and Google.
Tofu Ads Agent builds and launches complete paid campaigns for business law firms and legal service providers across LinkedIn and Google Search. It targets general counsel, in-house legal teams, founders, CFOs, and HR leaders by industry and company size, writes ad variations by practice area, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives). All creative is drafted for attorney review so the firm can confirm it meets applicable advertising rules before launch.
Why Legal Services advertising is different
Legal services for businesses are bought on trust, and the ads have rules of their own:
- Legal advertising is regulated. State bar rules govern claims, testimonials, and how results are described, so every ad needs attorney review before it runs.
- The buyer depends on the matter. General counsel hire for litigation and regulatory work, founders for formation and financing, HR leaders for employment issues.
- Referrals drive most work. Clients often find firms through other lawyers and advisors, so ads work best as reinforcement and reputation, not a hard sell.
- Legal search terms are expensive. Clicks on legal keywords are among the more competitive in search, which makes tight keywords and negatives essential.
What Tofu Ads Agent builds for Legal Services
In-house and executive audiences
General counsel, legal operations, founders, CFOs, and HR leaders segmented by industry, company size, and region.
Practice-area creative
Separate variations for areas like corporate, employment, IP, litigation, and regulatory work, drafted conservatively for attorney review.
Matter-type structure
Google Search organized by practice area and business need, with LinkedIn campaigns for thought leadership and retargeting.
Keywords & negatives
Business-side legal terms by practice area, with negatives that filter out consumer matters like personal injury, divorce, and traffic violations.
Example keywords it builds
business litigation attorney [city]
startup lawyer for venture financing
employment law firm for employers
[industry] regulatory counsel
outside general counsel services
intellectual property law firm for companies
Example audiences & targeting
Frequently asked questions
Does it handle legal advertising rules?
It drafts creative conservatively and avoids claims about results, but advertising rules vary by jurisdiction. Your attorneys review and approve every ad before launch.
Can it target in-house counsel specifically?
Yes. LinkedIn audiences can target general counsel, legal operations, and other in-house legal titles by industry and company size.
How does it keep out consumer legal searches?
Google campaigns focus on business-side terms and use negatives for consumer matters like personal injury, family law, and criminal defense.
Is this for consumer law firms?
No. These pages focus on firms that serve businesses, such as corporate, employment, IP, and regulatory practices.
Build reputation with the clients you want.
Share your practice areas and target clients, and Tofu Ads Agent builds the audiences, creative, and campaigns for your review across LinkedIn and Google. Early access is rolling out now.
Get started