Reach the hiring managers, not just the candidates.
Most staffing ad spend goes to job postings. Winning new client accounts is a different campaign. Tofu Ads Agent builds hiring manager and talent leader audiences in the functions and industries you place into, writes client-side creative around your specialty, and wires the full campaign across LinkedIn and Google.
Tofu Ads Agent builds and launches client-acquisition campaigns for staffing agencies, executive search firms, and RPO providers across LinkedIn and Google Search. It targets talent acquisition leaders, HR leaders, and department heads who own open roles, writes ad variations by specialty and engagement model, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives), keeping client acquisition separate from candidate recruiting.
Why Staffing & Recruiting Services advertising is different
Staffing firms have two audiences on the same platforms, and the business development side usually gets less attention:
- The client and the candidate look alike online. Both use LinkedIn and search for similar terms, so client campaigns need careful targeting and negatives to avoid paying for job seekers.
- The hiring manager often buys, not HR. Engineering, finance, and operations leaders with urgent openings frequently drive the decision to bring in an outside firm.
- Specialty is the differentiator. Clients choose firms that know their function, whether IT, light industrial, healthcare, or finance and accounting placements.
- Demand follows hiring cycles. Client demand moves with headcount plans, budget approvals, seasonal peaks, and periods of rapid growth.
What Tofu Ads Agent builds for Staffing & Recruiting Services
Hiring-side audiences
Talent acquisition leaders, HR leaders, and department heads in the functions you place, filtered by company size and region.
Specialty creative
Ad variations by placement type, such as contract, contract-to-hire, direct hire, or retained search, with messaging for HR and for hiring managers.
Client-only structure
Business development campaigns kept fully separate from candidate recruiting, so budgets and reporting stay clean.
Keywords & negatives
Staffing agency, recruiting firm, and RPO terms by specialty, with heavy negatives for jobs, careers, salary, and resume searches.
Example keywords it builds
[specialty] staffing agency
executive search firm for [industry]
recruitment process outsourcing
contract to hire staffing
[role] recruiting firm
temp staffing agency [city]
Example audiences & targeting
Frequently asked questions
How does it keep job seekers out of client campaigns?
LinkedIn audiences focus on hiring-side titles and seniority, and Google campaigns carry negatives for jobs, careers, salary, and application searches.
Can it target hiring managers outside HR?
Yes. It can target department heads in engineering, finance, operations, and other functions that hire through outside firms.
Does it work for executive search and RPO, not just staffing?
Yes. Creative and keywords are built around your engagement model, whether retained search, RPO, contract, or direct hire.
Can it target a list of accounts we want to win?
Yes. Upload a target account list and it builds matched-account audiences layered with the hiring titles you sell to.
Win more client accounts.
Share your specialties and target markets, and Tofu Ads Agent builds client-side audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started