Reach the leaders who own procurement, inventory, and freight.
Supply chain software touches planning, procurement, warehousing, and transportation, and each function has its own owner. Tofu Ads Agent builds function- and vertical-specific audiences from your target accounts, writes creative for operators and executives, and wires the full campaign across LinkedIn and Google.
Tofu Ads Agent builds and launches complete paid campaigns for supply chain technology companies across LinkedIn and Google Search. It builds audiences of procurement, planning, operations, and logistics leaders at manufacturers, distributors, and retailers, writes creative tied to visibility, cost, and resilience, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives) so supply chain marketers can run campaigns without an agency.
Why Supply Chain Tech advertising is different
Supply chain software deals cross functions and systems, and they are often evaluated by teams who are skeptical of anything that might disrupt operations:
- Each function has its own buyer. Procurement, demand planning, warehouse operations, and transportation are owned by different leaders, each with distinct KPIs and vocabulary.
- The ERP is the gravity well. Buyers want to know how a tool fits with the ERP, WMS, and TMS they already run, and many search by those system names directly.
- Vertical context matters. A food and beverage manufacturer, an industrial distributor, and a retailer face different sourcing, compliance, and inventory problems.
- Operations leaders fear disruption. Messaging that addresses implementation risk, data migration, and time to value lands better than abstract transformation pitches.
What Tofu Ads Agent builds for Supply Chain Tech
Function-mapped audiences
CPOs, VPs of supply chain, procurement and sourcing managers, demand planners, and logistics directors, segmented by industry and company size.
Operator and executive creative
Ad variations for executives focused on cost, risk, and resilience, and for practitioners focused on visibility, exceptions, and daily workflow.
System-aware search campaigns
Google Search built around ERP, WMS, and TMS integrations, competitor comparisons, and specific use cases like supplier risk or inventory optimization.
Keywords & negatives
Practitioner keywords with negatives that filter out job seekers, certification courses, academic queries, and shipment tracking searches.
Example keywords it builds
[category] software for manufacturers
[category] that integrates with [ERP]
supplier risk management platform
[competitor] alternative for distributors
inventory optimization software
procurement [category] for mid-market
Example audiences & targeting
Frequently asked questions
Can it reach procurement and logistics leaders separately?
Yes. The agent builds separate ad sets by function, so procurement, planning, warehouse, and transportation leaders each see messaging built for their role and KPIs.
How does it handle ERP and system integration messaging?
Search campaigns and creative can be built around the specific ERP, WMS, and TMS systems you integrate with, which is often how buyers start their search.
Will it waste spend on supply chain job seekers and students?
Supply chain is a popular career search category, so the agent adds negatives for jobs, salaries, courses, and certifications, and focuses LinkedIn targeting on seniority and decision-making roles.
Can campaigns be tailored by industry vertical?
Yes. The agent can split campaigns by vertical, such as manufacturing, distribution, food and beverage, or retail, with creative and keywords specific to each.
Reach every function in the supply chain.
Point it at your target account list, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started