Why is my Facebook Page restricted from advertising, and how do I get it reviewed?

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Meta restricts a Page from advertising after severe or repeated policy violations, attempts to get around its review or enforcement, inauthentic assets, or links to accounts that break its rules. A restricted Page can't be used to advertise anywhere on Meta, so ads that run under it stop, whichever ad account runs them. To get it reviewed, open Business Support Home, select the Page and request a review. Guides quoting Meta's help center say reviews typically take 48 hours, requests are limited and the decision is final.

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As of November 2026.

Is it your ad account or your own profile instead? See why Meta restricted an ad account or profile after verification.

Before you start

  • Admin access. Bach.ai, quoting Meta's page on requesting a review, says you must be an admin on the account to ask. AdMakeAI also says admins file the request, and adds that anyone with an ad role on the Page can request a review from a post marked "Boost unavailable". At many B2B companies the admin is a founder or an agency, so find out who it is first.
  • The real notice. Meta says Business Support Home lists account issues under Recent account issues in your Account status overview. Read the notice there, not only in an email, before you click anything.
  • A list of every ad account that runs ads with the Page. Include your agency's and any partner's. The rejected ads behind the restriction can sit in any of them.

Step 1: Confirm it's the Page that's restricted

Meta's Advertising Standards say a restriction can apply to a business account or to one of its assets: an ad account, a Page or a user account. One restricted asset doesn't mean all of them are: Meta says that if a user account is restricted, other members of the same accounts may still be able to advertise. Business Support Home shows the status of your business portfolios, ad accounts, commerce accounts, catalogs and Pages in one place.

Meta's developer docs describe the check for an ad account: go to Business Support Home, select your business, then select the account to see its issues and the options to resolve them. Do the same with the Page.

What you seeWhat is restrictedWhere to go
The Page shows as not allowed to advertiseThe PageKeep reading
The ad account is disabled or restrictedThe ad accountAd account or profile restricted
You personally can't advertise or create adsYour profileAd account or profile restricted
"Boost unavailable" on a Page postPossibly the Page, but other causes existStep 5

Step 2: Work out why

You may not be told which ad or action caused it. AdMakeAI reviewed 37 public reports from advertisers, from 2022 to 2026, and found that 21 never learned why. Meta's Advertising Standards and its Account Integrity policy describe the kinds of behavior that lead to a restriction:

  • Severe or repeated policy violations. Meta's Account Integrity policy says it restricts and removes accounts "used to egregiously or persistently violate our policies," and that it can restrict Pages and ad accounts as well as profiles.
  • Evading review or enforcement. The Account Integrity policy covers accounts "otherwise used to evade our enforcement actions or review processes." Meta's Advertising Standards also say that helping anyone evade or circumvent its enforcement is prohibited.
  • Inauthentic assets. Meta's Advertising Standards say advertisers can't use inauthentic assets, including business manager accounts, to evade enforcement.
  • Links to accounts that break the rules. The Account Integrity policy covers close links to a network of accounts that violate or evade Meta's policies, and assets with the same owner and content as accounts Meta already removed.

For a B2B Page, start with the rejected-ad history in every ad account on your list. Look for patterns: copy that calls out the reader's job or situation (see why Meta rejects ads for personal attributes), or the same ad rejected again and again after small edits (see why Meta rejects ads that ran fine for months). Also check who has access to the Page. Remove anyone you don't recognize.

Step 3: Fix what you can before you ask

A review is a request to look again, so show that the cause is gone:

  1. Delete or rewrite every rejected ad that used the Page, in every ad account.
  2. Stop anyone from launching new ads with the Page while you wait, including your agency.
  3. Write down what you sell, who you sell to, which ads were rejected and what you changed. You'll use this in the review request.

Step 4: Request a review in Business Support Home

  1. Go to Business Support Home, select your business and open your Account status overview.
  2. Select the restricted Page.
  3. Choose the option to request a review and follow the on-screen steps.

Meta's help center says Business Support Home is where you request a review of ads or assets you believe were incorrectly rejected. Bach.ai and AdMakeAI both say Meta's help center puts a typical review at 48 hours, and Bach.ai adds that it can take longer.

Meta's Advertising Standards say that if you believe a Page was incorrectly restricted, you can request a review "in Account Quality," while Meta's help center names Business Support Home. Start in Business Support Home.

What we could not confirm on Meta's own pages: Bach.ai and AdMakeAI both quote Meta's page on requesting a review as saying you can request a review only a limited number of times and that the decision after review is final. We couldn't read that Meta page ourselves. Neither guide says how many reviews you get, and AdMakeAI says the "three reviews" figure that circulates has no source. Treat your first request as your best one.

Step 5: If posts show "Boost unavailable"

AdMakeAI says anyone with an ad role on the Page can hover over "Boost unavailable" on a post and request a review from there. But "Boost unavailable" doesn't always mean the Page is restricted: AdMakeAI notes it can have other causes, such as an expired offer. Check Business Support Home to see whether the Page itself is restricted.

Step 6: Keep advertising the right way while you wait

Can your ad account keep running ads? Only ads that don't use the restricted Page. Meta's Advertising Standards say that when a Business Account or one of its assets (ad account, Page or user account) is restricted, "that account or asset can't be used to advertise across our technologies." The ad account itself isn't restricted unless Business Support Home says so. But if every Meta ad you run uses the company Page, your Meta ads stop until the review ends.

Don't make a new Page to get around it. Meta's Account Integrity policy (updated May 2026) covers accounts and entities "created or repurposed to evade a previous account or entity removal" and those "otherwise used to evade our enforcement actions or review processes." Evading enforcement is also one of Meta's reasons for a restriction, so a new Page can make things worse. In AdMakeAI's sample, most replacement Pages were restricted within a day or two.

Shift the budget to your other channels for now, and keep the Page posting as normal. AdMakeAI notes the Page can still post while it can't advertise.

Step 7: After the decision

  • If the restriction is lifted, AdMakeAI says Meta's position is that ads that were running don't restart on their own. Go through your campaigns, ad sets and ads in Ads Manager and turn back on what you want.
  • If it's upheld, the guides that quote Meta say the decision is final. We found no Meta page that describes a second appeal for a Page. Don't open a new Page to replace it (see Step 6).

Common problems

ProblemWhy it happensFix
No option to request a reviewYou aren't an admin, or (per the guides above) you've used your reviewsAsk an admin to request it
The ad account is active, but ads using the Page won't publishThe Page, not the ad account, is restrictedWait for the review; don't switch to a new Page
An email says the Page is restricted, but Business Support Home shows nothingThe email may not be from MetaTrust what Business Support Home shows and don't click links in the email
The restriction came with no reasonMeta often doesn't name the ad or actionCheck rejected ads in every ad account that uses the Page
The review was denied within minutesAdMakeAI found reported outcomes ranging from a 4-minute rejection to Pages still blocked years laterCheck the cause is fixed before you use another review, if you have one
Sources (7)

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