Reach the office and the jobsite in the same campaign.
Construction software is chosen in the office but lives or dies in the field. Tofu Ads Agent builds trade- and role-specific audiences across GCs, specialty contractors, and owners, writes creative for executives and project teams, and wires the full campaign across LinkedIn and Google.
Tofu Ads Agent builds and launches complete paid campaigns for construction technology companies across LinkedIn and Google Search. It builds audiences of construction executives, operations and preconstruction leaders, project managers, and owners' representatives, segmented by contractor type, trade, and company size, writes creative that addresses field adoption, schedule, and margin, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives) without an agency.
Why Construction Tech advertising is different
Construction is a relationship-driven, margin-sensitive industry where software has to win over both the office and the field:
- Field adoption makes or breaks the deal. Executives buy, but superintendents and foremen decide whether a tool actually gets used. Messaging has to address ease of use on the jobsite, not just reporting.
- GCs, subs, and owners are different markets. General contractors, specialty trades, and owners' project teams have distinct workflows, from preconstruction and bidding to change orders and closeout.
- Margins are thin and risk is high. Buyers respond to messaging tied to rework, schedule slippage, safety, and cash flow, the things that move a project's margin.
- Seasonality shapes the calendar. In many regions, slower winter months are when contractors plan, train, and evaluate tools, while peak building season leaves little room for change.
What Tofu Ads Agent builds for Construction Tech
Contractor and owner audiences
Owners and executives at GCs and specialty contractors, VPs of operations, preconstruction managers, project managers, and owners' reps, segmented by trade and company size.
Office and field creative
Ad variations for executives focused on margin and risk, and for project teams focused on daily logs, RFIs, change orders, and mobile usability.
Workflow-led search campaigns
Google Search built around specific workflows like estimating, takeoff, scheduling, and project management, plus competitor and integration terms.
Keywords & negatives
Contractor-intent keywords with negatives that filter out homeowners, DIY projects, construction jobs, and residential remodeling searches.
Example keywords it builds
construction [category] software for general contractors
[category] for specialty contractors
[competitor] alternative for subcontractors
construction estimating and takeoff software
[category] that integrates with [accounting system]
commercial construction [category] platform
Example audiences & targeting
Frequently asked questions
Can it reach field teams as well as executives?
Yes. LinkedIn targeting can include project managers, superintendents, and project engineers alongside executives, with separate creative for each so the field sees why the tool helps them.
Can it separate commercial contractors from homeowners and DIY searches?
Yes. Search campaigns include negatives for home improvement, DIY, residential remodeling, and construction jobs, and LinkedIn audiences are filtered to construction companies by size and industry.
Can campaigns be split by trade?
Yes. The agent can build separate ad sets for general contractors and specific specialty trades, such as electrical, mechanical, or concrete, each with tailored messaging.
When should construction tech companies spend the most?
In many markets, contractors evaluate tools during slower seasons and around major industry trade shows. The agent can weight budgets toward those windows while keeping search running year-round.
Win the office and the field.
Point it at your target contractor list, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
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