Get on the bid list before the project goes out.
Commercial work is won through relationships, prequalification, and being top of mind when an owner starts planning. Tofu Ads Agent builds owner and developer audiences by sector and geography, writes creative around your project types and delivery methods, and wires campaigns across LinkedIn and Google.
Tofu Ads Agent builds and launches paid campaigns for general contractors, construction managers, design-build firms, and commercial specialty contractors. It targets owners, developers, owner's reps, facility and real estate leaders, and architects by title, sector, and region, writes creative around your project types and delivery methods, and wires LinkedIn and Google Search campaigns with keywords and negatives that keep residential leads out.
Why Commercial Construction advertising is different
Commercial construction pipelines depend on reaching the people who decide who gets invited to bid, long before an RFP is public:
- Owners shortlist before they bid. Many private projects go to a short list of prequalified firms, so the goal is to be known by owners, developers, and owner's reps early.
- Sector experience sells. Healthcare, industrial, multifamily, education, and data center owners want proof you have built their kind of building, so creative has to be sector-specific.
- Geography defines the market. Most firms work within a defined region, so tight geographic targeting matters more than reach.
- Residential searches waste budget. Generic construction terms pull homeowners and remodel shoppers, so negatives and commercial qualifiers are essential.
What Tofu Ads Agent builds for Commercial Construction
Owner and developer audiences
Real estate developers, owner's reps, VPs of facilities, directors of real estate, and capital projects leaders, filtered by region and sector.
Sector-specific creative
Separate variations by building type and delivery method, such as design-build, CM at risk, and negotiated work, with messaging on safety, schedule, and preconstruction.
Regional campaign structure
LinkedIn and Google Search built by service area and sector, with budgets weighted toward planning season and your highest-value project types.
Keywords & negatives
Commercial project and delivery-method terms, with negatives that filter out homeowners, remodeling, DIY, and construction job seekers.
Example keywords it builds
commercial general contractor [city]
design-build firm for [building type]
construction manager at risk [state]
industrial warehouse contractor [region]
tenant improvement contractor [city]
healthcare construction company [region]
Example audiences & targeting
Frequently asked questions
Can paid ads really help a contractor win work?
Ads do not replace relationships, but they keep your firm visible to owners and developers while projects are being planned, and they capture owners actively searching for a contractor in your market.
How does it avoid residential leads?
Search campaigns use commercial qualifiers and negatives for homeowner, remodel, kitchen, roof repair, and job-seeker queries. LinkedIn targeting is built on titles and companies, not consumers.
Can it target specific owners or developers?
Yes. It builds matched audiences from your target owner list or CRM and layers on titles like facilities director and VP of real estate.
Can creative focus on one sector?
Yes. It writes separate variations by building type and delivery method, so a healthcare owner and an industrial developer each see relevant projects and messaging.
Does it work for specialty subcontractors?
Yes. For specialty trades it can target general contractors, project managers, and estimators instead of owners.
Be the firm owners call first.
Share your service area, sectors, and target owners, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started