Reach tenants and investors before the lease or deal is in play.
CRE deals turn on timing: a lease expiration, an expansion, a fund deploying capital, or an owner deciding to sell. Tofu Ads Agent builds tenant, investor, and owner audiences by market and property type, writes creative for each side of the deal, and wires campaigns across LinkedIn and Google.
Tofu Ads Agent builds and launches paid campaigns for commercial real estate brokerages, owners, developers, and CRE service firms. It targets occupiers such as CFOs, COOs, and heads of real estate, plus investors, asset managers, and property owners, by title, company size, industry, and market. It writes creative by property type and deal side and wires LinkedIn and Google Search campaigns with keywords and negatives that filter out residential searches.
Why Commercial Real Estate advertising is different
Commercial real estate is relationship-driven and cyclical, and paid campaigns work best when they mirror how occupiers and investors actually make decisions:
- Lease cycles create predictable windows. Occupiers typically start evaluating space well ahead of a lease expiration, and the decision often sits with a CFO, COO, or head of real estate rather than a facilities manager.
- Each side of the deal needs its own message. Tenants care about location, cost, and flexibility, investors care about returns and risk, and owners care about occupancy and asset value.
- Property type and market define relevance. Office, industrial, retail, medical office, and multifamily investors are different audiences, and most firms focus on specific metros.
- Ad policy and claims need care. Commercial leasing is generally outside Google's housing ad category, but residential and multifamily offers can trigger it, and investment claims about returns should be conservative and supportable.
What Tofu Ads Agent builds for Commercial Real Estate
Tenant, investor, and owner audiences
Occupier decision makers by company size, industry, and metro, plus investors, asset managers, and owners by property type and portfolio focus.
Deal-side creative
Separate variations for tenant representation, landlord leasing, capital markets, and property services, written around the concerns of each audience.
Market-level campaign structure
LinkedIn and Google Search organized by metro and property type, with budgets weighted toward your priority markets and service lines.
Keywords & negatives
Commercial leasing, investment sales, and property services terms, with negatives for apartments, homes for sale, residential agents, and rentals.
Example keywords it builds
office space for lease [city]
industrial warehouse for lease [market]
tenant representation broker [city]
commercial property management company [city]
[property type] investment sales broker [market]
build-to-suit developer [region]
Example audiences & targeting
Frequently asked questions
Does Google's housing ad category apply to commercial real estate?
Google's housing special ad category is aimed at housing offers, so commercial leasing and investment campaigns generally fall outside it. Residential and multifamily rental offers may be treated differently, so the agent keeps those campaigns separate and avoids targeting that would be restricted.
Can it reach companies likely to need new space?
It can target occupier decision makers by industry, company size, growth signals like headcount, and market, and layer in your own target account list of companies with upcoming lease events.
Can it promote specific listings?
Yes. It can build listing-level campaigns by market and property type, with retargeting for people who viewed a property page.
How does it handle investor marketing?
It targets investors and asset managers by title and firm type and writes creative around your strategy and asset focus. Return and performance claims should come from you and be supportable.
Is this for brokerages or service firms?
Both. It works for brokerages, owners, developers, and CRE service firms such as property management, appraisal, and facilities providers.
Be in the conversation when space or capital moves.
Share your markets, property types, and target accounts, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
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