Reach owners and occupiers before the lease is up.
Commercial real estate services run on relationships and long timelines, and the decision to switch property managers or engage a tenant rep is made years before most firms hear about it. Tofu Ads Agent builds owner, investor, and occupier audiences by market and asset type, writes creative for each side of the deal, and wires the full campaign across LinkedIn and Google.
Tofu Ads Agent builds and launches complete paid campaigns for commercial brokerages, tenant and landlord rep firms, property managers, appraisers, and real estate advisory firms across LinkedIn and Google Search. It targets asset managers, owners, investors, and corporate real estate and facilities leaders by market, writes ad variations for each client type, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives).
Why Real Estate Services advertising is different
Real estate services firms sell to very different clients, often in the same metro, on very long cycles:
- Owners and occupiers need different stories. An asset manager cares about NOI and tenant retention, while a corporate occupier cares about cost, flexibility, and workplace fit.
- Everything is local. Campaigns need to be geo-targeted to the markets and submarkets where you actually have brokers and buildings.
- Lease expirations set the clock. Occupiers start planning well before a lease ends, and staying visible through that window is what wins the assignment.
- Referrals dominate, so visibility compounds. Most work comes through relationships, and consistent presence keeps your firm top of mind when a referral conversation happens.
What Tofu Ads Agent builds for Real Estate Services
Owner, investor & occupier audiences
Asset managers, owners, and investors alongside corporate real estate, facilities, and finance leaders at occupier companies.
Client-type creative
Separate variations for landlord-side services, tenant rep, property management, and advisory, each speaking to that client's priorities.
Market-level structure
Geo-targeted campaigns by metro and asset type, such as office, industrial, retail, or multifamily, with budgets set per market.
Keywords & negatives
Commercial brokerage, tenant rep, and property management terms by market, with negatives that filter out residential buyers, renters, and agent licensing searches.
Example keywords it builds
commercial property management [city]
tenant representation broker [city]
office space broker for companies
industrial real estate broker [market]
commercial real estate advisory
[asset type] property management company
Example audiences & targeting
Frequently asked questions
Can it target by specific metro markets?
Yes. Campaigns can be geo-targeted by metro or region on both LinkedIn and Google, with budgets set separately for each market.
How does it separate owner-side and tenant-side messaging?
It builds separate audiences and creative for owners and investors and for corporate occupiers, so each sees the service relevant to them.
How does it avoid residential traffic?
Google campaigns use commercial-specific keywords and negatives for homes, apartments, rentals, and realtor licensing searches.
Is this for commercial or residential brokerages?
These pages focus on commercial and B2B real estate services, where the clients are owners, investors, and companies.
Stay visible through the whole deal cycle.
Tell Tofu Ads Agent your markets, asset types, and client mix, and it builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
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