Demand gen for finance buyers, built with compliance in mind.
Fintech buyers are cautious, regulated, and allergic to hype. Tofu Ads Agent builds finance-function audiences across CFOs, controllers, treasury, and risk teams, writes careful creative that avoids claims you cannot support, and wires full campaigns across LinkedIn and Google.
Tofu Ads Agent builds and launches complete paid campaigns for B2B fintech companies across LinkedIn and Google Search. It targets CFOs, controllers, treasury, AP and AR, risk, and compliance leaders, as well as executives at banks and credit unions, writes measured creative that is ready for your compliance review, and wires campaign structure, budgets, bids, keywords, and negatives around the way finance teams search.
Why Financial Tech advertising is different
Selling financial software means earning trust from buyers whose job is to reduce risk:
- Ad policies and compliance review apply. Financial services ads can fall under platform policy restrictions, and many fintechs route copy through legal or compliance before it runs.
- Finance teams buy around the close and the fiscal year. Month-end and year-end close leave little room for evaluations, while new budget years and audit findings often trigger them.
- Security and risk sit on every committee. Beyond the CFO or controller, IT security, risk, and procurement review data handling, controls, and vendor risk before signing.
- Selling to businesses differs from selling to banks. Finance ops software for corporates and infrastructure for financial institutions reach different buyers, with very different cycles.
What Tofu Ads Agent builds for Financial Tech
Finance-function audiences
CFOs, VPs of Finance, controllers, treasury, AP and AR, and FP&A leaders, plus bank and credit union executives where relevant.
Review-ready creative
Measured variations focused on control, accuracy, and time saved, written to avoid guarantees and easy to route through compliance review.
Finance-calendar campaigns
Flights and budgets planned around close cycles and fiscal-year planning, with Google Search capturing active evaluations year-round.
Keywords & negatives
Finance ops, payments, and integration keywords, with negatives that filter out consumer banking, personal finance, and loan seekers.
Example keywords it builds
accounts payable automation software
[category] for mid-market finance teams
[category] that integrates with [erp]
treasury management software
[competitor] alternative
month-end close software
Example audiences & targeting
Frequently asked questions
Does it account for financial services ad policies?
It writes measured copy that avoids guarantees and unsupported claims, and you review every ad before launch so your compliance team can approve it. You remain responsible for meeting the platform and regulatory requirements that apply to your business.
Can it reach both corporate finance teams and banks?
Yes. It builds separate audiences and creative for corporate finance buyers and for financial institution leaders, since their priorities and cycles differ.
How does it keep consumer traffic out?
It adds negatives for personal finance, consumer banking, credit, and loan queries so your Google spend stays focused on business buyers.
Can it target accounts by ERP or size?
It can target by company size and industry on LinkedIn, use your uploaded account lists, and build keyword tracks around the ERPs and systems you integrate with.
Earn trust from finance buyers.
Tell Tofu Ads Agent who you sell to, and it builds the audiences, review-ready creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started