Sell to sellers who have seen every pitch.
Sales leaders get prospected all day, and they can smell a generic ad. Tofu Ads Agent builds role-specific audiences across CROs, RevOps, enablement, and frontline managers, writes creative that speaks to quota, forecast accuracy, and rep ramp, and wires full campaigns across LinkedIn and Google.
Tofu Ads Agent builds and launches complete paid campaigns for sales tech companies across LinkedIn and Google Search. It targets CROs, VPs of Sales, RevOps, sales enablement, and SDR leaders by title, seniority, and team size, writes separate creative for the executive who owns the number and the operator who owns the stack, and wires campaign structure, budgets, bids, keywords, and negatives around CRM integrations and competitor evaluations.
Why Sales Tech advertising is different
Sales tech sits in a crowded, fast-moving stack, and the people who buy it are professional skeptics:
- The economic buyer and the operator want different things. A CRO cares about forecast and win rate, while RevOps cares about CRM hygiene, data sync, and admin overhead. One message rarely lands with both.
- CRM compatibility decides the shortlist. Buyers search by the system they already run, so ads and keywords need to reflect Salesforce, HubSpot, and the rest of the stack you integrate with.
- Timing follows the sales calendar. Tool evaluations cluster around annual planning, new fiscal years, sales kickoffs, and leadership changes, when new CROs rebuild the stack.
- Competitive displacement is the main motion. Most buyers already own something in your category, so competitor and alternative searches are where a large share of demand shows up.
What Tofu Ads Agent builds for Sales Tech
Revenue-team audiences
CROs, VPs of Sales, RevOps, enablement, and SDR managers segmented by seniority, sales team size, and company growth stage.
Executive and operator creative
Variations for leaders focused on pipeline, forecast, and ramp time, and for operators focused on data quality, integrations, and admin time.
Displacement campaigns
Google Search ad groups for competitor, alternative, and comparison terms, paired with LinkedIn retargeting for visitors who read your comparison pages.
Keywords & negatives
Category and CRM-integration keywords, with negatives that filter out job seekers, sales training courses, and individual reps looking for free tools.
Example keywords it builds
[competitor] alternative
[category] for salesforce
sales forecasting software
revenue intelligence platform
[category] for sdr teams
[competitor] vs [competitor2]
Example audiences & targeting
Frequently asked questions
How do you reach RevOps separately from sales leadership?
The agent builds separate audiences by job function and title, so RevOps and sales operations see ads about integrations, data, and admin effort while CROs and VPs see ads about pipeline and forecast.
Can it run competitor campaigns?
Yes. It builds Google Search ad groups around competitor, alternative, and comparison terms, and writes copy that positions your product without making claims you cannot back up.
Can it target companies that use a specific CRM?
It can build keyword and messaging tracks around the CRMs you integrate with, and target account lists you upload, such as accounts you know run a particular stack, can be used as matched audiences on LinkedIn.
Which platforms are supported?
LinkedIn Ads and Google Ads are live today, which cover most sales tech buying journeys. Meta is coming soon.
Get in front of the people who own the number.
Tell Tofu Ads Agent who you sell to and what you replace, and it builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
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