Your buyers run ads for a living. Your ads need to hold up.
Marketers evaluate your campaigns as a preview of your product. Tofu Ads Agent builds function-level audiences across CMOs, demand gen, marketing ops, and content teams, writes sharp creative for each, and wires complete campaigns across LinkedIn and Google.
Tofu Ads Agent builds and launches complete paid campaigns for marketing technology companies across LinkedIn and Google Search. It targets CMOs, VPs of Marketing, demand gen, marketing ops, and content leaders by title and seniority, writes separate creative for strategic buyers and the operators who implement the tool, and wires campaign structure, budgets, bids, keywords, and negatives around stack integrations and competitor terms.
Why Marketing Tech advertising is different
Martech is one of the most crowded software categories, and the buyers know every trick in the playbook:
- Marketing ops can block any deal. The CMO may sign, but marketing ops owns the stack and will ask about data sync, attribution, and how the tool fits with the automation platform already in place.
- Category terms are crowded and expensive. Broad martech keywords attract heavy competition, so tighter long-tail, use-case, and integration terms usually do more of the work.
- Budgets are set on a planning cycle. Marketing budgets are typically locked during annual planning, with tool reviews often following a new CMO hire or a stack consolidation project.
- Every function buys differently. Content, demand gen, field marketing, and ops each own different problems, and a single generic message speaks to none of them.
What Tofu Ads Agent builds for Marketing Tech
Marketing-function audiences
CMOs, demand gen, marketing ops, content, and product marketing leaders segmented by seniority, team size, and company stage.
Strategy and ops creative
Variations for leaders focused on pipeline and efficiency, and for marketing ops focused on integrations, data flow, and implementation effort.
Use-case campaign structure
Google Search ad groups split by use case, integration, and competitor, paired with LinkedIn campaigns for each marketing function.
Keywords & negatives
Use-case and integration keywords, with negatives that filter out students, marketing course seekers, freelancers, and agency job searches.
Example keywords it builds
[category] for b2b marketing
[competitor] alternative
[category] that integrates with [automation platform]
marketing attribution software
best [category] for demand gen teams
[competitor] vs [competitor2] pricing
Example audiences & targeting
Frequently asked questions
Can it separate creative for the CMO and marketing ops?
Yes. It writes distinct variations for strategic buyers and for the operators who will implement and maintain the tool, and maps each to its own audience.
How does it avoid the most expensive category keywords?
It builds ad groups around use-case, integration, and comparison terms where intent is clearer, and adds negatives to keep spend away from research and job-seeker traffic.
Can it retarget trial users and webinar attendees?
Yes. It can build retargeting audiences from site visitors and uploaded lists, such as trial signups or event registrants, so warm prospects see follow-up messaging.
Which platforms does it support?
LinkedIn Ads and Google Ads are live now. Meta is coming soon.
Run campaigns your buyers would respect.
Give Tofu Ads Agent your positioning and target accounts, and it builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started