Fill your own pipeline, not just your clients'.
Most agencies grow on referrals and then stall when the referrals slow down. Tofu Ads Agent builds niche-specific audiences of the marketing leaders and founders you actually serve, writes creative that leads with your specialty, and wires the full campaign across LinkedIn and Google, so your own growth stops being the project nobody has time for.
Tofu Ads Agent builds and launches complete paid campaigns for marketing agencies and consultancies across LinkedIn and Google Search. It targets CMOs, VPs of Marketing, demand gen leads, and founders by company size and industry, writes ad variations around your niche and service lines, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives), so your team can run its own new business engine without pulling billable staff off client work.
Why Marketing Services advertising is different
Agencies sell expertise to buyers who are skeptical of marketing pitches by default, which makes generic ads a hard sell:
- Buyers judge you by your own marketing. A CMO evaluating an agency notices weak targeting and vague copy, so the campaign itself is part of the pitch.
- Specialization wins over full service. Agencies positioned on a vertical or channel convert better than generalists, and the ads need to say exactly who you serve.
- Retainers are worth a longer chase. Monthly retainer relationships justify nurturing a prospect for months, not just chasing a single form fill.
- Billable work always crowds out new business. When client deadlines hit, the agency's own campaigns are the first thing to slip.
What Tofu Ads Agent builds for Marketing Services
Niche-matched audiences
Marketing leaders and founders filtered by the industries, company sizes, and growth stages your agency is built for.
Specialty-led creative
Ad variations built around your service lines, such as paid media, SEO, content, or brand, with distinct angles for in-house teams and founders.
Retainer-focused structure
Separate LinkedIn campaigns for cold reach and retargeting of case study readers, plus Google Search for active agency shoppers.
Keywords & negatives
Service and vertical agency terms, with negatives that filter out job seekers, internship searches, and DIY tutorial traffic.
Example keywords it builds
[service] agency for [industry]
b2b [service] agency
outsourced marketing team for startups
[competitor agency] alternative
fractional cmo services
hire a [channel] agency
Example audiences & targeting
Frequently asked questions
Is it strange for an agency to use an AI agent for its own ads?
Not really. It frees your strategists to spend time on client work while the agent handles the build, and you still review audiences and creative before anything launches.
Can it target a specific vertical we specialize in?
Yes. Audiences can be narrowed by industry, company size, and job function, and creative can speak directly to the niche you serve.
Which platforms work best for agency new business?
LinkedIn reaches marketing leaders and founders by title and company, while Google Search captures companies actively looking to hire an agency. Both are live, with Meta coming soon.
Can it retarget people who read our case studies?
Yes. It builds retargeting audiences from site visitors so prospects who engaged with your work see follow-up creative during a longer consideration window.
Make your agency's own pipeline predictable.
Tell Tofu Ads Agent who you serve and what you specialize in, and it builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started