Reach the clinical, operational, and IT leaders behind every health system deal.
Health system purchases run through clinical leaders, IT, security, and finance, often over many months. Tofu Ads Agent builds provider and payer audiences by role, writes careful creative for each stakeholder, and wires full campaigns across LinkedIn and Google.
Tofu Ads Agent builds and launches complete paid campaigns for B2B health tech companies across LinkedIn and Google Search. It targets health system executives, CMIOs, CNOs, revenue cycle, IT, and payer leaders by title and organization type, writes careful creative for clinical, operational, and technical stakeholders, and wires campaign structure, budgets, bids, keywords, and negatives that keep patient searches out.
Why Health Tech advertising is different
Healthcare buyers move slowly and carefully, and a single ad has to work within a much larger decision:
- Clinical, operational, and IT leaders all weigh in. A CMIO, a CNO, a revenue cycle VP, and the CISO may all evaluate the same product, each through a different lens.
- EHR integration and security are table stakes. Buyers want to know how you fit with their EHR and how you handle protected health information before they take a meeting.
- Healthcare ad policies need care. Platforms restrict certain healthcare ad content and targeting, so B2B campaigns should be clearly aimed at professionals, not patients.
- Budgets follow capital and fiscal cycles. Many health systems plan technology spend around annual capital budgets, and major industry conferences shape when they research vendors.
What Tofu Ads Agent builds for Health Tech
Provider and payer audiences
Health system executives, clinical informatics, nursing leadership, revenue cycle, IT, and payer leaders segmented by organization type and size.
Stakeholder-specific creative
Variations for clinicians focused on workflow and burden, operators focused on throughput and revenue cycle, and IT focused on integration and security.
Long-cycle campaign structure
Awareness on LinkedIn for target health systems, Google Search for active evaluations, and retargeting to stay present across long buying cycles.
Keywords & negatives
Clinical workflow, revenue cycle, and EHR integration keywords, with negatives that filter out patients, symptoms, and healthcare job searches.
Example keywords it builds
[category] for health systems
[category] that integrates with [ehr]
revenue cycle management software
patient intake software for clinics
[competitor] alternative for hospitals
clinical documentation software
Example audiences & targeting
Frequently asked questions
How does it handle healthcare ad restrictions?
It builds B2B campaigns aimed at professional audiences, writes creative about your product and workflows rather than patient health conditions, and you review every ad before launch. You remain responsible for meeting the policies and regulations that apply to you.
Can it reach clinical and IT leaders separately?
Yes. It builds separate audiences for clinical leadership, operations, and IT and security, with creative tailored to each.
Can it target specific health systems?
Yes. Upload your target account list and it builds matched audiences on LinkedIn, layered with the roles you need to reach in each organization.
How does it keep patient traffic out of search campaigns?
It adds negatives for symptoms, conditions, patient portals, and healthcare job searches so spend stays on professional buyers.
Stay in front of health system buyers.
Point Tofu Ads Agent at your target health systems and roles, and it builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started