Reach clinicians, value analysis, and device OEMs with claims you can stand behind.
Medical device sales run through clinical champions, value analysis committees, and procurement, or through OEM engineers qualifying a supplier. Tofu Ads Agent builds clinical and OEM audiences by role and organization, writes creative from your approved claims, and wires LinkedIn and Google campaigns built for a regulated category.
Tofu Ads Agent builds and launches complete paid campaigns for medical device manufacturers and their suppliers across LinkedIn and Google Search. For device companies selling to providers, it targets clinical leaders, value analysis, supply chain, and biomedical engineering teams at hospitals and health systems. For suppliers and contract manufacturers, it targets R&D, quality, and sourcing at device OEMs. It writes creative from your approved claims and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives).
Why Medical Device Manufacturing advertising is different
Medical device marketing combines a committee sale with regulatory limits on what you can say and how you can advertise:
- Hospitals buy by committee. Clinical champions, value analysis committees, supply chain, and sometimes GPO contracts all shape whether a device gets approved.
- Claims must match the clearance. Ad copy has to stay within your FDA clearance or approval and labeling, and platforms apply their own healthcare advertising policies.
- OEM suppliers sell on quality systems. Component and contract manufacturing suppliers win on ISO 13485 certification, FDA registration, cleanroom capability, and validation support.
- Clinicians and engineers search differently. Clinicians search by procedure and outcome, while OEM engineers search by material, process, and regulatory capability.
What Tofu Ads Agent builds for Medical Device Manufacturing
Clinical and procurement audiences
Physicians, nurse leaders, value analysis, supply chain, and biomedical engineering roles at hospitals, health systems, and ambulatory centers.
OEM supplier audiences
R&D, design, quality, regulatory, and sourcing roles at medical device OEMs for suppliers and contract manufacturers.
Claims-safe creative
Ad variations written from the approved claims and indications you provide, mapped to each stakeholder's concerns.
Keywords & negatives
Procedure, device category, and capability keywords, with negatives for patient and consumer searches, recalls, lawsuits, and jobs.
Example keywords it builds
[device category] for [procedure]
ISO 13485 [process] manufacturer
medical device [component] supplier
[competitor device] alternative
cleanroom [process] medical
[device category] value analysis
Example audiences & targeting
Frequently asked questions
Can it keep ads within our cleared claims?
Creative is written from the claims, indications, and materials you provide, so you control the language that appears in ads. Google and LinkedIn healthcare advertising policies still apply.
Can it reach hospital value analysis committees?
Yes. It targets value analysis, supply chain, and clinical leadership titles at hospitals and health systems, with creative that addresses cost and outcomes as well as clinical value.
We supply device OEMs. Does this work for us?
Yes. The agent builds audiences of R&D, quality, and sourcing teams at device OEMs and writes creative around ISO 13485, FDA registration, and manufacturing capability.
How do you avoid patient and consumer traffic?
Negative keywords and B2B modifiers filter out patient, at-home use, recall, and legal searches that appear on device category terms.
Reach the committee with claims you can defend.
Share your devices or capabilities and approved claims, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started