Win contract freight and fleet business, not one-off loads.
Shippers and business buyers choose carriers through bids, routing guides, and vendor reviews, and the decision maker is rarely the person booking loads. Tofu Ads Agent builds shipper and contract buyer audiences, writes creative around your lanes, equipment, and service record, and wires campaigns across LinkedIn and Google.
Tofu Ads Agent builds and launches paid campaigns for asset-based carriers, dedicated fleet providers, and passenger and charter transportation companies that sell to businesses. It targets transportation managers, logistics directors, procurement leads, and travel and operations buyers by title, industry, and region, writes creative around lanes, equipment, and service, and wires LinkedIn and Google Search campaigns with negatives that filter out driver job seekers.
Why Transportation advertising is different
Transportation buyers make capacity decisions through structured processes, and generic awareness ads rarely reach the people who award the business:
- Contracts are awarded through bids and routing guides. Many shippers run annual or periodic freight bids and keep approved carrier lists, so being known to transportation and procurement leaders before bid season matters.
- Lanes and equipment are the real filters. Shippers search for specific capabilities like reefer, flatbed, dedicated, hazmat, or cross-border, not generic trucking.
- Driver recruiting crowds the search results. Trucking keywords attract job seekers, so careful negatives are needed to keep spend on buyers.
- Passenger transport sells to institutions. Charter and shuttle providers win business from corporate travel, event planners, universities, and healthcare systems, each with its own buyer and season.
What Tofu Ads Agent builds for Transportation
Shipper and contract buyer audiences
Transportation managers, directors of logistics, supply chain VPs, and procurement leads at shippers in your target industries and regions.
Lane and capability creative
Variations built around your equipment, lanes, dedicated or contract offerings, safety record, and on-time service, using claims you can back up.
Bid-season campaign structure
Campaigns phased ahead of common bid periods and peak season, with separate tracks for freight and passenger services where relevant.
Keywords & negatives
Capacity, equipment, and service-type search terms, with negatives for CDL jobs, driver hiring, owner-operator lease, and consumer moving.
Example keywords it builds
dedicated fleet services [region]
refrigerated carrier for [industry]
flatbed trucking company [state]
contract freight carrier [lane]
corporate charter bus service [city]
employee shuttle service provider
Example audiences & targeting
Frequently asked questions
How does it avoid attracting driver applicants?
Search campaigns include negatives for CDL jobs, driver hiring, pay, and owner-operator terms, and LinkedIn targeting focuses on shipper-side titles rather than drivers.
Can it target shippers in specific industries or lanes?
Yes. It targets by industry, company size, and region, and can use your own target shipper list to build matched audiences.
When should carriers run campaigns?
Ahead of the bid cycles your target shippers run and before peak season, when shippers are evaluating capacity. The agent can phase budgets around your sales calendar.
Does it work for charter and passenger transport?
Yes. For passenger services it targets corporate travel managers, event planners, university and healthcare operations leaders, and builds search campaigns around charter and shuttle terms.
Which platforms make sense for transportation?
LinkedIn reaches shipper decision makers by title and industry, and Google Search captures buyers actively looking for capacity or charter services. Both are live, with Meta coming soon.
Get on the routing guide.
Share your lanes, equipment, and target shippers, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started