Get specified by the designer and approved by the facility team.
Contract furniture and fixtures are specified by interior designers and A&D firms, sold through dealers, and approved by facilities, workplace, and procurement leaders. Tofu Ads Agent builds designer, dealer, and end-client audiences, writes creative for each, and wires the full campaign across LinkedIn and Google.
Tofu Ads Agent builds and launches complete paid campaigns for commercial furniture and fixture manufacturers across LinkedIn and Google Search. It targets interior designers and A&D firms, contract furniture dealers, facility and workplace leaders, and procurement in office, healthcare, education, hospitality, and retail, writes creative around design, durability, certifications such as BIFMA and GREENGUARD, and lead times, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives).
Why Commercial Furniture & Fixtures advertising is different
Commercial furniture has a layered sale, with design influence, a dealer channel, and an end client who signs off:
- Designers write the spec. Interior designers and A&D firms decide which lines make it into the project, often long before the end client sees a quote.
- Dealers own the relationship. Contract dealers manage installation, service, and pricing, so they need to see your line as easy to sell.
- Each vertical has its own requirements. Healthcare needs cleanable surfaces, education needs durability, and hospitality and retail need brand-driven custom fixtures.
- Certifications and lead times win ties. BIFMA, GREENGUARD, FSC-certified wood, and credible lead times can decide between two lines that both look right.
What Tofu Ads Agent builds for Commercial Furniture & Fixtures
A&D specifier audiences
Interior designers, workplace strategists, and A&D firm principals by title and firm type, with CTAs for finish samples, CAD, and Revit.
Dealer audiences
Contract furniture dealer principals, sales reps, and project managers, plus recruitment campaigns where you need dealer coverage.
Vertical end-client campaigns
Facility, workplace, and procurement leaders in healthcare, education, hospitality, retail, and corporate, each with tailored creative.
Keywords & negatives
Product, vertical, and certification terms, with negatives that filter out home furniture, residential decor, and used furniture searches.
Example keywords it builds
[product] for [vertical]
BIFMA certified [product]
commercial [product] manufacturer
custom retail fixtures manufacturer
[product] Revit families
contract furniture dealer [region]
Example audiences & targeting
Frequently asked questions
How do commercial furniture makers reach interior designers?
LinkedIn targets interior designers and A&D firm leaders by title and firm, and Google Search captures designers researching specific products, finishes, and certifications. Both are live in Tofu Ads Agent, with Meta coming soon.
Can it support our dealer network?
Yes. Campaigns can route leads to dealers by territory, and separate campaigns can recruit dealers in regions where you need coverage.
Can it run separate campaigns by vertical?
Yes. It builds distinct audiences and creative for healthcare, education, hospitality, retail, and corporate clients, since each weighs different requirements.
Can creative reference certifications?
Yes. Variations can lead with BIFMA, GREENGUARD, FSC, or other certifications your products carry, based on what you provide.
Get specified on more projects.
Share your lines, dealers, and target verticals, and Tofu Ads Agent builds A&D, dealer, and end-client campaigns across LinkedIn and Google. Early access is rolling out now.
Get started