Get designed in before the BOM is locked.
Component wins happen at the schematic stage, months before a purchase order. Tofu Ads Agent builds design engineer audiences across your target applications, captures part-number and spec searches on Google, and wires campaigns that push engineers toward datasheets, samples, and your distribution partners.
Tofu Ads Agent builds and launches complete paid campaigns for electronic and electrical component manufacturers across LinkedIn and Google Search. It targets design, hardware, and component engineers plus procurement and NPI teams at OEMs and EMS providers, writes creative around specs, certifications, and application fit, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives), including part-number and cross-reference search.
Why Electronics & Electrical Components advertising is different
Selling components means winning a design-in long before revenue shows up, often through a distributor you don't control:
- The design engineer picks the part. Once a component is on an approved BOM it tends to stay there, so reaching engineers during design matters more than reaching buyers at reorder.
- Search is part-number and spec driven. Engineers search exact part numbers, competitor cross-references, and parametric specs like voltage, current, package, and temperature range.
- Distributors fulfill most orders. Many engineers buy samples and production quantities through catalog and franchised distributors, so ads should support that path.
- Certifications filter the options. Requirements like UL recognition, RoHS and REACH compliance, or AEC-Q qualification for automotive narrow the field before anyone compares price.
What Tofu Ads Agent builds for Electronics & Electrical Components
Design engineer audiences
Electrical, hardware, and component engineers in your target end markets, plus NPI, sourcing, and component engineering teams at OEMs and EMS providers.
Spec-led creative
Ad variations built around key parameters, package options, certifications, and application fit, with calls to action for datasheets and samples.
Part-number and cross-reference search
Google campaigns that capture searches for your part numbers, product families, and competitor cross-references, grouped by product line.
Keywords & negatives
Parametric, product family, and application keywords, with negatives for hobbyist projects, repair, consumer electronics, and tutorials.
Example keywords it builds
[part number] datasheet
[competitor part number] cross reference
[component type] [voltage/current] [package]
AEC-Q qualified [component type]
[component type] for [application]
[component type] manufacturer
Example audiences & targeting
Frequently asked questions
Can it capture part-number searches?
Yes. The agent builds Google campaigns around your part numbers, product families, and competitor cross-references, so engineers comparing parts find yours.
How does it work with distributors?
Creative and landing destinations can point engineers to your authorized distributors for samples and stock, so paid demand flows through the channel you already use.
Can it target specific end markets?
Yes. Audiences can be split by industry, such as automotive, industrial, medical, or aerospace, with creative that leads with the certifications each one requires.
Which platforms work best for component makers?
Google Search captures active part and spec research, and LinkedIn reaches design engineers and OEM sourcing teams by title and industry. Both are live in Tofu Ads Agent, with Meta coming soon.
Get on the BOM earlier.
Share your product lines, part numbers, and target markets, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started