Win the socket at the start of the design cycle.
Semiconductor revenue follows design wins, and design wins start with an engineer evaluating a reference design. Tofu Ads Agent builds hardware and system architecture audiences at target OEMs, writes creative around performance, power, and integration, and wires LinkedIn and Google campaigns that drive eval board requests and technical engagement.
Tofu Ads Agent builds and launches complete paid campaigns for semiconductor companies across LinkedIn and Google Search. It targets hardware, firmware, and system architecture engineers plus engineering leadership at target OEMs, writes creative around performance, power, footprint, and ecosystem support, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives) with campaigns aimed at eval kits, reference designs, and technical content.
Why Semiconductors advertising is different
Semiconductor sales run on long design cycles, technical evaluation, and a small number of high-value sockets:
- Design wins drive revenue for years. A single socket win can define a product line's volume, so reaching the right architects at target OEMs is worth precise, sustained investment.
- Engineers evaluate before they talk to sales. Hardware teams read datasheets, test eval boards, and review reference designs before engaging a field applications engineer.
- The target list is often short and known. Many chip companies sell into a defined set of OEMs, which makes account-level targeting more valuable than broad reach.
- Export controls shape where you advertise. Some products carry export restrictions, so geographic targeting and messaging need to match what you are allowed to sell and where.
What Tofu Ads Agent builds for Semiconductors
Architect and engineer audiences
Hardware, firmware, and systems engineers, engineering managers, and CTOs at target OEMs, layered by industry and company size.
Design-win creative
Ad variations built around performance per watt, integration, footprint, and software or ecosystem support, with offers for eval kits and reference designs.
Account-based campaign structure
LinkedIn campaigns built on your target OEM list alongside Google Search campaigns for product families, functions, and competitive alternatives.
Keywords & negatives
Function, spec, and product family keywords, with negatives for stock trading, investor news, consumer PC parts, and career searches.
Example keywords it builds
[function] IC low power
[competitor part] alternative
[product family] reference design
[interface] [chip type] for [application]
[chip type] evaluation board
automotive grade [chip type]
Example audiences & targeting
Frequently asked questions
Can it focus on a short list of target OEMs?
Yes. The agent builds matched-account audiences from your target OEM list and layers on engineering titles, so spend concentrates on the sockets that matter.
How does it handle export-controlled products?
You set the countries and regions you can market into, and campaigns are geo-targeted accordingly. Creative is built from the product information you provide, so you control what technical detail appears in ads.
Can it filter out investor and stock traffic?
Yes. Negative keywords exclude stock, earnings, and investor searches that commonly appear alongside semiconductor company and product terms.
Which platforms work for semiconductor marketing?
LinkedIn reaches engineers and engineering leaders at named accounts, and Google Search captures function, spec, and part-alternative searches. Both are live, with Meta coming soon.
Reach the architects who pick the part.
Share your target OEMs and product families, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started