Win the controls engineer and the integrator who recommends you.
Automation buyers care about compatibility, cycle time, and how fast a cell gets running. Tofu Ads Agent builds controls and manufacturing engineering audiences, writes creative for each use case, and wires LinkedIn and Google campaigns that reach end users, OEM machine builders, and system integrators.
Tofu Ads Agent builds and launches complete paid campaigns for industrial automation and robotics companies across LinkedIn and Google Search. It targets controls, automation, and manufacturing engineers, operations leaders, OEM machine builders, and system integrators, writes creative around specific use cases, platforms, and communication protocols, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives).
Why Industrial Automation & Robotics advertising is different
Automation sales run through technical evaluators, integrators, and operations leaders who each need a different reason to act:
- Compatibility decides the shortlist. Engineers filter on PLC platform, fieldbus, safety ratings, and software support long before they compare price.
- Integrators influence the spec. System integrators often choose the components that go into a cell, so they are a channel and an audience at the same time.
- Use cases sell better than features. Palletizing, machine tending, inspection, and material handling each have their own buyer, payback story, and search terms.
- Labor pressure brings in operations leaders. Plant and operations executives look for automation to address staffing and throughput, and they need business outcomes, not specs.
What Tofu Ads Agent builds for Industrial Automation & Robotics
Engineering and integrator audiences
Controls, automation, and manufacturing engineers plus system integrator and OEM machine builder accounts, layered by industry and company size.
Use-case creative
Separate ad variations for each application, written for engineers on compatibility and setup and for operations leaders on throughput and labor.
End user, OEM, and integrator campaigns
Distinct campaigns for factories buying direct, machine builders designing you in, and integrators recommending you, each with its own offer.
Keywords & negatives
Use-case, platform, and protocol keywords, with negatives for home automation, consumer robots, courses, and job searches.
Example keywords it builds
[robot type] for [application]
[product] compatible with [PLC platform]
[use case] automation cell
[competitor] alternative
collaborative robot for [task]
[protocol] [component type]
Example audiences & targeting
Frequently asked questions
Can it reach system integrators separately from end users?
Yes. The agent builds integrator and machine builder audiences from account lists and firmographics, with creative focused on partnership and ease of integration.
Which platforms work for automation companies?
LinkedIn reaches controls engineers and operations leaders by title and industry, and Google Search captures engineers looking for a specific application or compatible component. Both are live, with Meta coming soon.
Can creative speak to specific platforms and protocols?
Yes. Ad copy and keywords can call out the PLC platforms, fieldbus protocols, and safety standards you support, which is what engineers screen on.
How do you keep out unqualified traffic?
Negative keywords filter out home automation, hobby robotics, training courses, and job searches that show up on broad automation terms.
Get specified by the people who build the cell.
Share your products, use cases, and integrator list, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
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