Get on the shortlist before the capital request is approved.
Machinery purchases start with an application problem on the plant floor and end with a capex approval months later. Tofu Ads Agent builds plant and engineering audiences by title and facility type, writes application-specific creative, and wires LinkedIn and Google campaigns that stay in front of the team for the whole evaluation.
Tofu Ads Agent builds and launches complete paid campaigns for industrial machinery and equipment manufacturers across LinkedIn and Google Search. It targets plant managers, manufacturing and process engineers, maintenance leaders, and operations executives at the right facility types, writes creative around specific applications, throughput, and uptime, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives), with separate structure for new equipment, retrofits, and aftermarket parts and service.
Why Industrial Machinery & Equipment advertising is different
Selling capital equipment means long cycles, several sign-offs, and buyers who search by application rather than by brand:
- Engineers define the requirement, finance approves it. A manufacturing engineer may scope the machine, but a plant manager and a VP of operations sign the capex request, and each cares about different numbers.
- Buyers search by application and spec. Searches name the material, part size, cycle time, or process, so a campaign built on generic category terms misses most of the real intent.
- Dealers and reps own many territories. Ads have to support the channel, routing inquiries to the right dealer or rep instead of competing with them.
- Trade show timing shapes the pipeline. Many evaluations start or accelerate around major shows, so campaigns before and after the show carry outsized weight.
What Tofu Ads Agent builds for Industrial Machinery & Equipment
Plant and engineering audiences
Manufacturing engineers, plant managers, maintenance and reliability leads, and operations executives, filtered by industry, company size, and facility type.
Application-specific creative
Ad variations built around the jobs your machines do, the materials they handle, and the throughput, changeover, and uptime gains buyers ask about.
New, retrofit, and aftermarket campaigns
Separate campaigns for new equipment, upgrades and retrofits, and parts and service, so installed-base customers and new prospects see the right offer.
Keywords & negatives
Machine type, application, and model-series keywords, with negatives for used equipment listings, rentals, jobs, and manuals where they don't fit your goals.
Example keywords it builds
[machine type] for [application]
[machine type] manufacturer
[process] equipment for [material]
[competitor model] alternative
automated [machine type] high throughput
[machine type] retrofit
Example audiences & targeting
Frequently asked questions
Which platforms work for industrial machinery?
LinkedIn reaches plant and engineering teams by title, industry, and company size, and Google Search captures buyers researching a specific application or machine type. Both are live in Tofu Ads Agent, with Meta coming soon.
Can it support our dealer and rep network?
Yes. Campaigns can be split by territory and the creative can point buyers to find a local dealer or rep, so paid demand supports your channel instead of competing with it.
Can it market parts and service to our installed base?
Yes. Upload your customer list and the agent builds a separate aftermarket campaign for parts, service contracts, and upgrades, apart from new-equipment prospecting.
How does it handle trade shows?
It can build pre-show campaigns that drive booth visits and post-show retargeting for attendees and leads you upload, so show conversations keep moving after the floor closes.
Do I need a paid media specialist?
No. The agent builds the audiences, creative, and full campaign structure, so a lean industrial marketing team can run campaigns that would otherwise need an agency.
Stay in front of the plant before the capex request.
Tell it which machines and applications you sell, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started