Fill open spindle time with qualified RFQs.
Engineers and buyers looking for a shop search by process, material, tolerance, and location. Tofu Ads Agent builds regional engineer and buyer audiences, writes creative around your equipment, certifications, and lead times, and wires LinkedIn and Google campaigns that bring in drawings instead of tire-kickers.
Tofu Ads Agent builds and launches complete paid campaigns for machine shops and metal fabricators across LinkedIn and Google Search. It targets mechanical and manufacturing engineers, purchasing agents, and supply chain managers at OEMs in your target industries and regions, writes creative around CNC machining, sheet metal, welding, and finishing capabilities, certifications, and lead times, and wires the full campaign structure (ad sets, budgets, bids, keywords, and negatives).
Why Metal Fabrication & Machining advertising is different
Job shops compete on capability, quality, and responsiveness, and most RFQs start with a search or a referral:
- Buyers search by process and location. Searches combine a process like 5-axis machining or laser cutting with a material, tolerance, or region, and local intent is common.
- Certifications open better work. ISO 9001, AS9100, ITAR registration, and ISO 13485 each unlock industries with tighter requirements and steadier programs.
- Capacity changes week to week. When spindles or press brakes open up, shops need a way to turn on demand quickly rather than waiting on referrals.
- Broad terms attract the wrong searches. Machining and fabrication terms draw job seekers, hobbyists, and people looking for training, which wastes budget fast.
What Tofu Ads Agent builds for Metal Fabrication & Machining
Regional engineer and buyer audiences
Mechanical and manufacturing engineers, purchasing, and supply chain roles at OEMs in your target industries and within the regions you serve.
Capability-led creative
Ad variations built around your machines, materials, tolerances, part sizes, certifications, and quote turnaround.
Process-level campaigns
Separate ad groups for CNC machining, sheet metal, welding, and finishing, so each search lands on the right capability.
Keywords & negatives
Process, material, and location keywords, with negatives for machinist jobs, training programs, hobby projects, and used equipment.
Example keywords it builds
CNC machining services [region]
5-axis machining [material]
precision sheet metal fabrication
AS9100 machine shop
custom metal fabrication RFQ
[process] prototype and production
Example audiences & targeting
Frequently asked questions
Can it target buyers near our shop?
Yes. Campaigns are geo-targeted to the regions you want to serve, with location-aware keywords for buyers who prefer a nearby supplier.
How do you keep out job seekers and hobbyists?
Negative keywords filter out machinist jobs, apprenticeships, training, DIY projects, and used equipment searches that show up on machining and fabrication terms.
Can we scale ads up when capacity opens?
Yes. Budgets and campaigns can be adjusted as your capacity changes, so you can push for more RFQs when the schedule has room.
Which platforms work for machine shops?
Google Search captures engineers and buyers actively looking for a shop, and LinkedIn reaches engineers and purchasing at target OEMs. Both are live, with Meta coming soon.
Keep the schedule full.
Share your processes, certifications, and service area, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started