Reach retail leaders before the selling season locks them in.
Retailers freeze changes during peak season and make technology decisions in narrow windows. Tofu Ads Agent builds retail-specific audiences across merchandising, store operations, and retail IT, writes creative that speaks to margin, inventory, and store labor, and wires campaigns across LinkedIn and Google.
Tofu Ads Agent builds and launches complete paid campaigns for retail technology companies across LinkedIn and Google Search. It targets merchandising, planning, store operations, loss prevention, and retail IT leaders by title, seniority, and store footprint, writes creative for both business owners and technical evaluators, and wires campaign structure, budgets, bids, keywords, and negatives timed around the retail calendar.
Why Retail Tech advertising is different
Selling software to retailers means working around the retail calendar and a mix of corporate and field stakeholders:
- Peak season freezes decisions. Many retailers lock systems ahead of the holiday period, so evaluations tend to happen earlier in the year, with rollouts planned for after peak.
- Corporate and the store floor see different problems. Merchandising wants margin and sell-through, store operations wants labor and execution, and IT wants POS and ERP compatibility.
- Trade shows anchor the buying cycle. Major retail industry events shape when buyers research vendors, and campaigns built around them help you show up before and after.
- Store count drives deal size. A regional chain and a national retailer buy very differently, so targeting by store footprint keeps spend on accounts that fit.
What Tofu Ads Agent builds for Retail Tech
Retail role audiences
Merchandising, planning, store operations, loss prevention, ecommerce, and retail IT leaders segmented by seniority and company size.
Margin and operations creative
Variations for merchants focused on inventory and margin, store leaders focused on labor and execution, and IT focused on POS and ERP fit.
Calendar-aware campaigns
Budgets and flights planned around off-peak evaluation windows and major industry events, with retargeting for booth and webinar traffic.
Keywords & negatives
Retail operations and integration keywords, with negatives that filter out shoppers, retail job searches, and consumer product queries.
Example keywords it builds
retail inventory management software
[category] for multi-store retailers
retail workforce management software
[category] that integrates with [pos system]
merchandise planning software
[competitor] alternative for retail
Example audiences & targeting
Frequently asked questions
How do you handle the holiday freeze?
The agent can plan campaign flights and budgets around your buyers' calendar, focusing spend on the evaluation windows before and after peak season, when decisions actually get made.
Can it reach store operations as well as corporate buyers?
Yes. It builds separate audiences for corporate roles like merchandising and IT and for field roles like district and regional managers, each with its own creative.
Can it target retailers of a certain size?
It can target by company size and industry on LinkedIn, and use your uploaded account lists to focus on retailers that match your ideal store footprint.
Does it keep consumer shoppers out of my Google campaigns?
Yes. It adds negatives for shopping, consumer product, and job-seeker queries so spend stays on business buyers.
Which platforms are supported?
LinkedIn Ads and Google Ads are live today. Meta is coming soon.
Be on the shortlist before peak season.
Share your target retailers and the roles you sell to, and Tofu Ads Agent builds the audiences, creative, and campaigns across LinkedIn and Google. Early access is rolling out now.
Get started