Can I change my Meta ad account's time zone or currency, and what happens to my campaigns?

TofuAnswer by the Tofu team · checked

Yes, but Meta doesn't edit the account. Changing the time zone or currency in Payment settings creates a new ad account and closes the old one. Ads in the old account stop running, and Meta says it can't be reactivated. Your campaigns don't move on their own, so export them first and import them into the new account. You can change currency once every 60 days if you have no current balance, and never on monthly invoicing. New accounts start on Pacific Standard Time, so check yours before you launch.

As of November 2026.

How do I change my Meta ad account's time zone?

In Ads Manager, go to Payment settings, find Business info and select Edit. In the Currency and time zone section, pick the new time zone, select Save, then Continue. You need to be an admin of the ad account to change its payment settings. Meta then closes the existing account and creates a new one with the new time zone, and you run your ads from the new one.

Does switching currency create a new ad account?

Yes. Meta's currency article uses the same Business info form and says that by choosing a new currency and time zone, "you've created a new ad account." Anything the old account already ran is billed in the old currency. Meta adds a few limits:

  • Once every 60 days, and only if you don't have a current balance.
  • Not on monthly invoicing. If you pay by monthly invoice, you can't change currency after the account is created.
  • Country rules. In some countries, such as Brazil, India and Poland, the business country and currency must match. You can't switch to Brazil or BRL later if the account started elsewhere.
  • Payment methods depend on the currency, so check that yours works in the new one.

What happens to my running campaigns?

They stop. Meta says all ads created with the old account stop running, and the old account stays in the Account dropdown at the top left of Ads Manager, but closed. Nothing moves to the new account by itself. Pick a quiet day for the switch so the gap costs you the least.

How do I move my campaigns to the new account?

Export them, then import them. Meta's help center says you "can't copy ads across ad accounts" with copy and paste, so do this before you change the setting:

  1. In the old account, go to Ads, tick the ads you want and select Export, then Selected, then Export as .xlsx.
  2. In the file, clear the Campaign ID, Ad set ID and Ad ID columns. Leave the first row in place.
  3. In the new account, go to Ads, select More, then Import ads in bulk, and choose the file.
  4. Select Review and publish, check each ad, then Publish.

Meta's article doesn't say how Pages, audiences or conversion settings carry over, so check each imported ad. The new ad sets also go through the learning phase again, and Meta's developer docs say delivery can be less stable while an ad set is learning. With few conversions, as in many B2B lead campaigns, that can take a while.

Will my reporting history move too?

No. Results stay with the old account, which Meta keeps visible in your Account dropdown, but its articles don't say how long you can still pull reports from it. Export the reports you'll want for comparisons, such as cost per lead by campaign, before you switch. Meta's developer docs say insights are reported in each ad account's own time zone, so daily numbers from the old and new accounts won't line up exactly around the change.

What else do I need to reconnect?

Anything tied to the old ad account's ID. The main ones:

  • Your pixel (dataset). Conversions API events go to the pixel's ID, not to an ad account, so your website and CRM events keep flowing. Connect the same pixel to the new ad account. Meta's API supports sharing a pixel with an ad account when your business has access to both.
  • Custom audiences. These belong to the ad account that made them. Meta's developer docs let you share them with another ad account when your business owns both. Our page on moving an ad account between business portfolios covers what shared audiences can't do.
  • Billing and tools. Meta's articles don't say whether your payment method carries over, so check Payment settings in the new account. Then update any reporting connector or CRM integration that pulls from the old account.

Why is my ad account in the wrong time zone?

Usually because nobody changed the default at setup. Meta says new ad accounts default to Pacific Standard Time and asks you to check the time zone before you create campaigns. Meta's Marketing API also asks for a time zone and currency when an account is created, and lists neither among the settings you can update later. So whatever was picked on day one stays until you replace the account.

How do I check my ad account's time zone and currency?

Open Payment settings in Ads Manager and look under Business info, in the Currency and time zone section. If you pull data through Meta's API, the ad account's timezone_name and currency fields show them. Check this before you trust daily numbers in a report, since Meta's daily results follow the account's time zone.

Does the time zone change how budgets and reports work?

Yes for budgets and reports, no for ad schedules. Meta's developer docs say insights are reported in the ad account's time zone, "today" spend counts from 12 AM in that time zone, and daily automated rules run at midnight there. Ad set schedules are different: they follow the viewer's time zone, not the account's. Our page on scheduling Meta ads for business hours explains that. If you report spend in HubSpot, HubSpot recommends matching its time zone to your ad accounts so daily spend lines up.

Is it worth switching?

It depends on what you'd give up. If the account is new or has little history, switch now, before you build more on it. If it has months of B2B results and the time zone is only a few hours off, a new account means rebuilding campaigns and relearning delivery, so you may prefer to keep it and allow for the offset in your reports. A wrong currency is harder to live with, because every invoice and budget is in it.

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