Tofu Ads answers
Your ads questions, answered.
Short, checked answers to the questions B2B marketing teams ask about LinkedIn, Google and Meta ads. Each one names its sources and the date it was last checked.
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- How do I set up LinkedIn retargeting for website visitors, video viewers and Lead Gen Form openers?Audiences · Matched audiences · ABM · LinkedIn
- How do I know if my B2B PPC agency is doing a good job?Agencies · Reporting · Google Ads · LinkedIn
- Should I give MQLs, SQLs and closed deals different conversion values in Google Ads?Offline conversions · Budgets and bidding · Lead quality · Learning phase
- Which Google Ads recommendations should a B2B advertiser apply, and does optimization score matter?Automation · AI · Budgets and bidding · Google Ads
- Are click fraud tools like ClickCease worth it for B2B Google Ads?Click fraud · Lead quality · Tools · Google Ads
- Why are most of my Google Ads search terms hidden under 'Other search terms'?Keywords · Reporting · Platform changes · Google Ads
- Why don't my imported offline conversions show up in Google Ads?Offline conversions · Conversion tracking · CRM sync · Measurement
- Why is my B2B Google Ads campaign getting clicks but no demo requests?Conversion tracking · Landing pages · Keywords · Lead quality
- My Google Ads account was hacked. How do I get it back and stop the charges?Account access · Account bans · Google Ads · Microsoft Ads
- Meta moved my ad account to monthly invoicing. What changes, and can I still pay by card?Billing and credits · Budgets and bidding · Platform changes · Meta
- Should I use one Meta pixel for my B2B and B2C ads, or separate datasets?Conversion tracking · Audiences · Meta
- Why did Meta restrict my ad account or profile right after I verified it, and how do I get it back?Account bans · Account access · Meta
- Why does my B2B cost per lead on Meta keep going up?Benchmarks · Lead quality · Budgets and bidding · Meta
- Why do my Meta leads say they never filled out my form?Lead quality · Lead gen forms · Meta
- Why did my Meta lead ads suddenly stop getting leads when nothing changed?Lead gen forms · Platform changes · Lead quality · Meta
- Which Microsoft Ads bid strategy should a B2B search campaign use now that new Maximize clicks and Maximize conversions campaigns can't set a max CPC limit?Budgets and bidding · Learning phase · Platform changes · Microsoft Ads
- How do I target LinkedIn ads at accounts showing buying intent from 6sense, Bombora or G2?ABM · Audiences · Matched audiences · Tools
- Is there an AI tool that builds landing pages for my B2B Google Ads campaigns?Landing pages · Tools · AI · Google Ads
- Should B2B Google Ads campaigns use broad, phrase or exact match keywords?Keywords · Campaigns · Learning phase · Google Ads
- Are Reddit ads worth it for B2B SaaS lead generation?Campaigns · Lead quality · Benchmarks · ABM
- What does 'Limited by budget' mean in Google Ads, and should I raise my budget?Budgets and bidding · Budget pacing · Campaigns · Google Ads
- Why did my Google Ads leads suddenly drop when I didn't change anything?Measurement · Conversion tracking · Budgets and bidding · Learning phase
- Can people flag my LinkedIn ads as 'AI slop', and does it hurt delivery?Creative · AI · Platform changes · LinkedIn
- Why is Google Ads asking for a passkey before I can add users or link accounts, and what do I do when it won't accept mine?Account access · Platform changes · Google Ads
- Is there a Google Tag Manager MCP server so Claude can set up my Google Ads and LinkedIn conversion tags?MCP servers · Conversion tracking · Tools · AI
- What does Meta's creative diversity rating mean, and how many different ads does a B2B account need?Creative testing · Creative · Platform changes · Meta
- Should I use Meta's incremental attribution for B2B lead gen campaigns?Attribution · Measurement · Reporting · Conversion tracking
- Should I let Meta's AI business assistant make changes to my B2B campaigns in Ads Manager?AI · Automation · Platform changes · Campaigns
- Is there a tool that alerts me when Meta turns on Advantage+ features or changes my ads on its own?Alerts · Platform changes · Tools · Creative
- Why is my B2B Meta campaign active but not spending its budget?Budget pacing · Budgets and bidding · Campaigns · Audiences
- What's the best way to promote a B2B webinar with LinkedIn ads: Event Ads, a Lead Gen Form or a landing page?Lead gen forms · Ad formats · Campaign objectives · LinkedIn
- With a small B2B ad budget, should I start with Google Search or LinkedIn Ads?Budgets and bidding · Campaigns · Benchmarks · LinkedIn
- Should a new B2B Google Ads campaign with only a few conversions a month use Manual CPC, Maximize Clicks or Maximize Conversions?Budgets and bidding · Learning phase · Campaigns · Google Ads
- How can I see what Google ads my competitors are running, and is there a tool that shows their keywords?Competitor research · Tools · Keywords · Google Ads
- Are ChatGPT ads worth testing for B2B lead generation?AI search · Campaigns · Lead quality · ChatGPT ads
- Why does LinkedIn show zero conversions when my Insight Tag is installed?Conversion tracking · Measurement · LinkedIn
- Why does Google Ads say 'Destination not working' when my landing page loads fine?Ad policies and review · Campaigns · Google Ads
- Why don't Google Ads and GA4 show the same number of conversions?Attribution · Conversion tracking · Measurement · Reporting
- Why is my Google Ads Search campaign not spending its budget or getting impressions?Budget pacing · Budgets and bidding · Campaigns · Keywords
- Why does Meta's ads MCP say is_ads_mcp_enabled: false for my ad account, and how do I get it turned on?MCP servers · AI · Automation · Meta
- Why does Meta say my Custom Audience terms haven't been accepted, and how do I fix it?Audiences · CRM sync · Ad policies and review · Meta
- Why is Meta suddenly rejecting ads that ran fine for months, and how do I get them back?Ad policies and review · Account bans · AI · Platform changes
- Can Meta value rules replace the placement and age exclusions I lost?Budgets and bidding · Placements · Targeting · Audiences
- Meta's new ad terms let it crawl my website. Can I block it without breaking my ads?Ad policies and review · Privacy and tracking limits · AI · Platform changes
- How do I turn off Advantage+ on a Meta Leads or Sales campaign?Campaigns · Campaign types · Budgets and bidding · Audiences
- Which third-party MCP servers connect Google, Meta and LinkedIn ads to AI assistants?MCP servers · Tools · AI · Google Ads
- How do I use Claude Code to manage my Google Ads and Meta ads?MCP servers · AI · Automation · Google Ads
- How do I connect Google Analytics 4 to Claude or ChatGPT with the GA4 MCP server?MCP servers · AI · Reporting · GA4
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