Tofu Ads answers
Your ads questions, answered.
Short, checked answers to the questions B2B marketing teams ask about LinkedIn, Google and Meta ads. Each one names its sources and the date it was last checked.
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Platforms
- How do I get invoices from Microsoft Advertising, and can we switch from card charges to monthly invoicing?Billing and credits · Microsoft Ads
- Can I target LinkedIn and Meta ads at accounts surging on ZoomInfo intent topics?Intent data · ABM · LinkedIn · Meta
- Why did Microsoft Advertising disapprove my ad or keyword, and how do I request an exception?Ad policies and review · Approvals · Microsoft Ads
- Meta retired 'Your activity off Meta technologies'. Will my website retargeting audiences and conversion matching change?Privacy and tracking limits · Audiences · Platform changes · Meta
- How do I get a Meta Conversions API access token that never expires, and why did my server events stop with a token error?Conversion tracking · Measurement · Meta
- Our only Meta business portfolio admin left the company. How do we get full control back?Account access · Meta
- Why did Meta flag my B2B ad as about social issues, elections or politics, and do I need to get authorized to run it?Ad policies and review · Approvals · Meta
- What does 'Advantage+ lookalike has been applied' mean, and can I stop Meta expanding my lookalike past the percentage I chose?Lookalikes · Audiences · Meta
- What did Meta's October 2026 ads ranking upgrade (Andromeda, GEM and GenRecs) change, and should B2B advertisers do anything differently?AI · Platform changes · Meta
- Why does GA4 say my LinkedIn and Meta campaigns are missing cost data, and how do I import it?Reporting · Measurement · GA4 · LinkedIn
- Can I exclude my customers and keep Microsoft Ads Performance Max to desktop for B2B now?Performance Max · Exclusions · Targeting · Platform changes
- How do I email a weekly Meta ads report to my team or client automatically?Reporting · Automation · Meta
- What is Meta's ad account creation limit, and how do I raise it?Account access · Meta
- What did Meta remove from the Marketing API on October 27, 2026, and will it break my ad tools?Platform changes · Tools · Reporting · Meta
- Do I have to pay for Meta One to get a real person at Meta to help with my ad account?Account bans · Account access · Tools · Platform changes
- Can I run Meta ads on a live Instagram or Facebook broadcast to promote a B2B webinar?Ad formats · Campaigns · Platform changes · Meta
- How do I get an alert the moment Meta rejects one of my ads or it stops delivering?Alerts · Ad policies and review · Automation · Meta
- What does marking an answer 'Qualifying' do in Google's lead form editor, and does it raise lead quality?Lead quality · Lead gen forms · Platform changes · Google Ads
- Datorama or the newer Marketing Intelligence: which Salesforce tool should report ad spend next to pipeline?Reporting · Tools · Salesforce · LinkedIn
- How do ad set spending limits work under Meta's campaign budget, and can I guarantee spend on my B2B retargeting ad set?Budgets and bidding · Budget pacing · Campaigns · Meta
- Meta says a lookalike suggestion gets 11% lower cost per quality lead. Should my B2B Leads campaign add one?Lookalikes · Audiences · Lead quality · Platform changes
- Are my Meta video ads now showing in Instagram search results, and can a B2B advertiser keep them out?Placements · Platform changes · Meta
- Should B2B advertisers let Meta turn their static image ads into videos?Creative · AI · Ad formats · Platform changes
- What does Meta require for a Conversion Lift study on B2B lead ads, and is my budget big enough?Measurement · Attribution · Meta
- How do I set up an A/B test of Advantage+ audience vs a manual audience in Meta Ads Manager?Audiences · Measurement · Meta
- What does 'Advantage+ detailed targeting has been applied' mean on a Meta ad set, and which goals force it on?Targeting · Audiences · Meta
- How do I connect HubSpot to Microsoft Ads to see which Bing ads drive pipeline?CRM sync · Offline conversions · Audiences · Microsoft Ads
- Why did my Demandbase audiences stop syncing to LinkedIn, and how do I re-authenticate?Matched audiences · ABM · LinkedIn
- What should I check after importing my Google Ads campaigns into Microsoft Ads, and how do I stop scheduled imports overwriting my changes?Campaigns · Budgets and bidding · Microsoft Ads · Google Ads
- Can Salesforce's Paid Media Optimization agent pause my underperforming LinkedIn, Google and Meta ads?AI · Automation · Salesforce · LinkedIn
- Can I change my Meta ad account's time zone or currency, and what happens to my campaigns?Billing and credits · Reporting · Budgets and bidding · Meta
- Can my team use Meta Ads Manager without a personal Facebook account?Account access · Meta
- Why does Meta keep declining my payment for ads, and how do I restart delivery?Billing and credits · Account bans · Meta
- Is Meta putting my lead ads in WhatsApp Status, and can a B2B advertiser exclude it?Placements · Platform changes · Lead quality · Meta
- Can I see which image, video or text inside my Meta ad brought in the leads?Reporting · Creative testing · Creative · Platform changes
- Why does Meta say my ad account has no access to my Instagram account, and how do I fix it?Account access · Meta
- Can a Meta ad account be moved from one business portfolio to another?Account access · Agencies · Meta
- What do Meta's quality, engagement rate and conversion rate rankings mean for B2B ads?Reporting · Creative · Meta
- Why is my Facebook Page restricted from advertising, and how do I get it reviewed?Account bans · Ad policies and review · Meta
- Can I change the questions on a live Meta Instant Form, or do I have to make a new one?Lead gen forms · Meta
- Why is Meta showing my B2B ads to people outside the countries I target?Targeting · Lead quality · Meta
- How do I get Meta ad credits, and why isn't my ad credit code working?Billing and credits · Meta
- Do multi-advertiser ads put my ads next to competitors on Meta, and how do I opt out?Ad formats · Placements · Creative · Meta
- How do I see my LinkedIn and Google Ads results by account in Demandbase?Reporting · ABM · LinkedIn · Google Ads
- How do I connect Google Ads lead form assets to Salesforce Sales Cloud?Lead gen forms · CRM sync · Salesforce · Google Ads
- How do I get Microsoft Advertising's new-advertiser promo credit, and why wasn't my coupon applied?Billing and credits · Microsoft Ads
- Which Salesforce campaign member statuses should my LinkedIn, Google and Meta ad campaigns use, and which should count as Responded?Reporting · Attribution · CRM sync · Salesforce
- How do I target a list of named companies in Microsoft Ads for ABM?ABM · Targeting · Audiences · Platform changes
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